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INSTRUCTIONS FOR USEThis talk is about SQL server for small-to-medium enterprises.
I love SQL Server because it lets me use data. That way round. I love hearing sessions that let me know what’s happening at the vanguard of SQL server. I’m not part of the vanguard. Instead, I have used SQL Server to fulfil the needs of a series of small companies.
Ah, the small business, where budget is limited, but ambition seldom is. Over the years I have been asked to make SQL Server do pretty much everything. A series of challenges I’ve often matched, sometimes exceeded and always enjoyed.
This is a warts-and-all set of case studies from the frontline of small business. They say if all you have is a hammer, everything looks like a nail. SQL Server was my hammer and this is what I did with it.
(PS Whilst I use the word enterprise in the strapline, I am a Standard Edition kind of guy!)
Small-to-Medium Data: SQL Server in the Start Up
HELLO!
I am Pete MooreI look at dataYou can find me at @factgasmI write (unrequited) love letters to Excel at www.databackwriter.com
1977
1980
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1986
1989
1992
1995
1998
2001
2004
2007
2010
2013
2016
Born
Diagnosed with reading age of 11 (aged 6)
Developed a love of writ-ing
Mathematical Physics, University of Nottingham
First and second analytics internships
Funfairs and roller-coasters
First full-time analytics role
SQL
Started first data team
Joined Evolution Recruitment Solu-
tions
Second data teamInfrastructure team
Development team
IT Director
Who am I?
chart inspired by, and with apologies to, Cole Nussbaumer Knaflic
SQL
RecSME
WHERE DO I FIT?
Analysis of title
∎ Small-to-medium data∎ Start-ups∎ SME
OPTIONS FOR STARTUPSAVAILABLEAccessSQL Express
AZUREBasic(Beware DTU’s)BizSpark
OPEN SOURCEMySQL et al
ME = (SME)2
‘One’ = SSME∎ Small∎ Subject ∎ Matter∎ Expert
MY BOSS SAYS
SH*T (Idea shamelessly stolen from
@justin_Halpern)
LIKESPeopleDerring doBeing entreprenuerial
MEET BOSS #1The EntrepreneurDISLIKES
Waiting“no”Reality
Who are they?
GROWTH ≠COPY
LIKESFearIntimidationMoney
MEET BOSS #2The Trunchbull
DISLIKESTechies“Whingers”Leaches
NORMALISING?
YOU HAVE DUPES
PETE’S DEDUPE RULESIdentify dupesPick a winner
Murder the loserPillage their grave.
Foster the orphaned childrenThen murder some of them
Place your screenshot hereLOOK AT YOUR DATA
LIKESLooking at dataSME’sTalking
MEET BOSS #3The Board
DISLIKESHyperboleDupes“Big” data (see hyperbole)
CREDITSSpecial thanks to all the people who made and released these awesome resources for free:∎ Presentation template by SlidesCarnival∎ Photographs by Unsplash
