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If you’ve ever wondered how to wrap your arms around a vast array of buyer insights, you’re in good company. While open-ended discussions with your prospects and customers capture the full gamut of buyer intelligence, synthesizing a buyer’s thoughts from one or more discussions can be tricky. And that’s where our new style of analysis comes into play.
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Smarter Profile Analysis
Small changes. Big advantage for
you.
What’s the enhancement?
Your profile Summary & Analysis is now easier to use.
Intelligence found in the profiles is converted into insight statements.
Focused. Concise. Actionable.
Smarter? How?
Insights will be coded with our new analysis platform, Data Discovery. This means they’ll be smarter.
By applying descriptive tagging, we can use the insights to find trends and anomalies every part of the interview, not just quantitative data.
Real-time analytics are more a core competency of Tenscon than of Sistemic. Therefore, the buyer felt that Tenscon would be in a better position to provide the needed dashboarding going forward.
major impact on the deal outcome
advantage for Tenscon
Intelligence about the real-time analytics feature
intelligence about Tenscon
Why am I winning
and losing deals?
Where are my sales
training needs?
How often does my price position
impact the outcome of a deal?
Do customers care about our
future direction?
With one click, you’ll be able to answer these questions.
What are buyers saying about
marketing collateral?
How much impact do contract
negotiations have on the outcome?
What causes
buyers to go to
market?
Which sales
tactics work?What are
identified best practices for
engaging with a VP of Sales?
What advantages do buyers see in this
competitor?
Who is influencing
deals?
How much impact is feature x having on customer
satisfaction?
What are we doing that has no impact on the outcome of
a deal?
How do we do it?
Collect
one two three four five
Identify Classify Weight Summarize
What’s the buyer’s perspective?
Which are the key insights?
What is the insight about?
What impact did it have on the outcome?
What’s the conclusion for this
deal?
Benefits for You
• Real-time coding = faster identification of trends; reduced time needed for trend analysis and executive summaries
• Greater clarity on open-ended comments (quantification of qualitative data)
• Easier to read and share insights
New profile analysis starts
May 14th
Insight widgets launch
July 2014
