Before you protect your data it’s essential to know what data you have!

Data analytics will boost your customer retention and

recruitment, increasing revenue.

You need a single source of accurate and consistent data to power analytics and other

key activities.

Poor data quality could see your business miss out on

significant revenues.

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SME HEALTH WARNING:Why Poor Data Costs Your Business Serious Revenue

Data analytics for SMEs provide an opportunity to add value, but without a single source of trusted data, it will be

impossible to fulfill the potential offered by new technologies.

Without a single version of customer data, your business will miss crucial opportunities

and expose itself to unnecessary risks.

Are businesses ensuring their data is good enough to underpin sales and marketing strategies?

For the most part, the answer is no - 41% cite inconsistent data across technologies as their biggest challenge.

Single-source data:

THE OPPORTUNITIES

Greater visibility

All your staff have a complete view of your business’s interactions with each customer. Three-quarters of CFOs say that, keeping data in silos is one of the biggest mistakes businesses make.

Business intelligence

Data analytics for SMEs add real value: 76% of SMEs are planning to engage in a big data project as they seek to recruit new customers and raise revenues.

Increased efficiency

A single view of customer data will save planning time and accelerate cross-functional initiatives – the average SME uses 14 different applications across its business.

Better customer experience

91% of marketing directors are prioritising personalisation. Data enables businesses to deliver

personalised customer experiences to different user segments.

Enhanced data security and privacy

A failure could see your business incur financial penalties and reputational damage.

76%

91%

Single-source data:

THE RISKS

Lack of insight

Without a complete picture of your business’s sales, marketing, finances, web analytics, customer service, internal R&D and IT, data analytics for SMEs won’t improve decision making.

Duplicated effort

Sales staff accessing data from different points work on tasks colleagues have already completed. Customers

and prospects may even receive inconsistent messaging.

Missed measurements

42% of businesses don’t have a data structure for measuring sales and marketing performance.

Lost revenue opportunities

Some organisations lose as much as 6% of their annual revenues due to incomplete data, which stops them

capitalising on sales opportunities and negatively impacts customer retention.

42%

6%

TAKEAWAYS