©"2015"App"Annie"&"IDC"|"Do"Not"Distribute"

Gaming Spotlight, 1H15: How Online Multiplayer Is a Game Changer June 2015

©"2015"App"Annie"&"IDC"|"Do"Not"Distribute"

2"

Why$You$Should$Care$About$Mobile$Gaming$

•  Consumer"spending"on"mobile"gaming"is"experiencing"significant"growth""

•  Online"mulCplayer"gaming"is"on"the"rise"in"parCcular,"both"in"terms"of"

Cme"spent"and"consumer"spending"

•  Nintendo,"which"has"long"dominated"handheld"game"consoles,"

announced"a"partnership"with"DeNA"in"March"2015"to"coHdevelop"

mulCple"games"for"smartphones"and"tablets"

•  Nintendo’s"roster"of"iconic"characters,"including"Mario,"Zelda"and"

Pokémon,"will"surely"give"its"new"mobile"iniCaCve"a"shot"in"the"arm"

©"2015"App"Annie"&"IDC"|"Do"Not"Distribute"

3"

1 2 3

Online Multiplayer Gaming in Context Multiplayer on Mobile & Handheld Devices Key Themes & Takeaways

USE$RESTRICTIONS:""The"informaCon,"materials,"data,"images,"graphics,"and"other"components"of"this"report"("Report")"are"copyrighted"and"owned"or"controlled"by"App"

Annie"or"IDC"unless"otherwise"noted."Unauthorized"use"of"the"Report"may"violate"copyright,"trademark"and/or"other"intellectual"property"rights"of"App"Annie"or"IDC"and"may"

give"rise"to"a"claim"for"damages"and/or"be"a"criminal"offense."The"Report"may"not"be"modified,"copied,"distributed,"republished,"uploaded,"posted,"decompiled,"or"transmiZed"

in"any"way,"without"the"prior"wriZen"consent"of"App"Annie"and"IDC.""

©"2015"App"Annie"&"IDC"|"Do"Not"Distribute"

4"

Worldwide$Digital$Gamer$Addressable$Market$by$Major$Hardware$PlaGorm,$1Q15$

"H""

"200""

"400""

"600""

"800""

"1,000""

"1,200""

Portable" PC"&"Mac" Game"Console"

Unique$Quarterly$Digital$Gamers$

•  Totals represent gamers that used an applicable Web-connected device to buy or play games, and thus could potentially access online multiplayer

•  Portable category spans smartphone, tablet and handheld game console gamers •  Totals cannot be summed since many gamers play on multiple platforms

Millions"

Source:"IDC"

©"2015"App"Annie"&"IDC"|"Do"Not"Distribute"

5"

Worldwide$Smartphones$&$Tablets$Used$for$Gaming$Installed$Base$Shares$by$OS,$1Q14$&$1Q15

0%"

20%"

40%"

60%"

80%"

Android" iOS" All"Others"

"1Q14"

"1Q15"

+4.3"pts" H2.3"pts"

Source:"IDC"

H2.0"pts"

•  The installed base for smartphones and tablets used for gaming exceeded 1.1B in 1Q15

•  Android’s share of the total installed base closed in on 75% •  “All Others” is largely Windows, BlackBerry and Symbian devices

We hope you found the provided information

helpful.

Click below to download the full PDF.

Download