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2014
TOP FINDINGSSTATE OF THE MEDIA INDUSTRY: BENCHMARKS + TRENDING STUDYFOURTH EDITION
Top Digital Priorities Is enhancing subscriber and customer data a top goal or priority?
Customized & Personalized Website Content & Messaging
Current & Planned Mobile Strategies
Biggest Challenges & Pain Points
Data & Information Collected & Maintained
How Data is Used
Top 10 Digital Services& Initiatives
DIGITAL WEB1 Increase digital & online profits 70%
Increase online, digital circulation & subscriptions 60%2
Drive top-line digital revenue growth 56%3
Develop digital editions fore-readers/tablets 41%4
Redesign website 41%5
Experiment with various evolving technologies6 41%
Analyzing & implementing data effectively
Lack of staffwith analytical
experience &knowledge to
use dataeffectively
YES NO
WEBSITE77%
ARCHIVEDCONTENT
CONTENTEMAILS
69%
TWITTER67%
61%
54%
52%
49%
BLOGS
APP(s) FORAPPLE iPAD
APP(s) FORAPPLE iPHONE
70%
E-NEWSLETTERS
79%
66%
59%
67%
11%
2011
17%
2012
DIGITAL IS RISING
2013
20%
Digital Revenues as Percentage of Total Gross Revenue
74% 26% 26%
Inability to consistently leverage across multiple channels
44%
Email Address
Marketing to existing customers
Mobile-enabled websites
Plan to provide a mobile-enabledwebsite over the next 12-18 months
Provides customized content, creative, offers or messaging for each subscriber, customer or visitor, either for authenticated or anonymous site visitors
Home Address
Purchase, Subscription and/orMembership History 84%
95%
67%
Acquiring new customers, subscribers, members or prospects
Increasing cross-sells, up-sells & retention
Driving promotions to the right audience
Defining, targeting & marketing to best customers & prospects
94%
69%
62%
60%
61 %
DATA
57%
36%
Apps formobiledevices
49%
Interested in learning more about CDS Global and our solutions?
866.897.7987 | [email protected] @CDSGlobal
24%
We know media.
Working with over 1,100 media brands,CDS Global has an unprecedented view of media industry trends and statistics to help drive your business.
We help get your magazines in the hands of your readers.
digital & printlabels produced
1.7BILLION
Your customers deserve immediateaccess. Provide them with real-timeaccess to their digital content andprint accounts.
real-time transactionsprocessed
1BILLION
We can power all aspects ofyour customer lifecycle, connectyou with your customers andpeers, and simplify your livesby creating seamless interactions. customers managed
182MILLION
WE POWER. WE CONNECT. WE SIMPLIFY.
