Feker Catering Monthly PPC Success ReportDec01,2015-Dec31,2015

SEARCH PERFORMANCE FUNNEL

Analysis GoogleAdwordsInDecemberyouspent $71.96andgenerated7convertedclicksat anaverageCPAof$10.28.

CPAisCost PerAcquisit ion.Icanonlyt rackhowmanypeopleclickonthecallnumberfromthead,sothedataissuggest ingthat at least 7peoplecalledthemainnumberinquiringabout cateringservices.

Google AdWords

1.83% 18.92% $10.28CLICKTHROUGHRATE CONVERSIONRATE COSTPERACQUISIT ION

December ( ChangefromNovember) Google AdWords

SPEND: $7 1.96 ( --% )

IMPRESSIONS: 2,024 ( --% )

CLICKS: 37 ( --% )

CONV. CLICKS: 7 ( --% )

IMPRESSION WEIGHTED QUALITY SCORE

ACCOUNT HEALTH & TRENDSQUALITY SCORE

Google AdWords

Analysis GoogleAdwordsInDecemberyourimpressionweightedqualit yscorewas5.69.Whenratedat 7byGoogle,ouradsareperformingverywell,cost lessperclick,enjoyahigherthanaverageclickthroughrat ioandhigherthanaveragenumberofpeopleclickingtocallt het elephonenumberright fromtheircellphone.

GoogleAdWordsImpress ions

5.69

1 2 3 4 5 6 7 8 9 100

200

400

600

800

1000

1200

Qualit yScore

Impres

sion

s

CTR(CLICKTHROUGHRATE)

Explanat ionCTRisameasurement ofhowoftenyouradsarebeingclicked.It 'scalculatedbydividingthenumberoft imesyouradsareclickedbythenumberoft imestheyareshown(impressions).AhighCTRindicateseffect ivekeywordtarget ingandcompelling,relevant ads.

AVERAGE CPC(COSTPERCLICK)

Explanat ionAverageCPCtellsyoutheaverageamount youractuallychargedeacht imeyouradisclicked.It 'scalculatedbytakingthetotalcost ofallclicksdividedbythetotalnumberofclicks.Youcanloweryourcostsperclickbyimprovingyourqualit yscoreandfindingmorelong-tailkeywordsthat havelesscompet it ion.

COST

Explanat ionCost ist hetotalamount ofmoneyspent onpaidsearchadvert isingandvariesbasedonyourbudget .T rackhowmuchmoneyyouarespendingovert imeandcompareit t othevalueyouarereceivingfromPPCtodetermineyourROI.

CPA(COSTPERCONVERTEDCLICK)

Explanat ionCPAistheaveragecost forausertocompleteadesirableact ion.CPAcanonlybecalculatedifyouareusingconversiont racking.YoucandecreaseyourCPAbydecreasingyourcostsorincreasingyourconversions.Remember:DecreasingyourCPAincreasesyourROI.

Dec1.81

1.82

1.83

1.84

Month

CTR(%

)

Dec1.93

1.94

1.95

1.96

Month

CPC

($)

Dec71.94

71.95

71.96

71.97

Month

Cos

t($)

Dec10.27

10.28

10.29

Month

CPA

($)

ACTIVITYACTIONS TAKEN IN DECEMBER

WheredidyoufocusyourPPCefforts?

Google AdWords

Analysis InDecemberwecompleted132act ionsregardingthecreat ionandperformanceoft heGoogleAdWords.Thisdoesnot includealloft heotherdevelopment ,socialact ivit yandAPIintegrat ion.Iamstayingontopofyourcampaigns.Persistenceist hekeytoPPCsuccess.

CHANGES/ADDIT IONS

132TOTALACTIONS

83KEYWORDS

12NEGATIVES

24TEXTADS

4CAMPAIGNS

9ADGROUPS

TOP PERFORMERSGOOGLE ADWORDS KEYWORDS

Whichkeywordsaredrivingthemostclicksforyouraccount?

KEYWORD IMPRESSIONS CLICKS CONVERTED CLICKS CTR CPA TOTAL COST

cat ere rs milwaukee 552 11 0 1.99% -- $23.86

cat ere r 787 8 5 1.02% $2.58 $12.89

cat er ing milwaukee 225 7 1 3.11% $12.58 $12.58

cat er ing service 21 2 0 9.52% -- $4.48

milwaukee cat e re r 86 2 0 2.33% -- $5.96

Analysis InDecemberyoureceivedatotalof37clickson11keywordsacrossyouraccount .Reviewthesetopt rendingkeywordstoseeift hereisanyroomforimprovement .

GOOGLE ADWORDS TEXT ADS

Whatwereyourtop3textadsbyclick-throughrate?

caterersmilwaukeecaterer

cateringmilwaukee

cateringservicemilwaukeecaterer

weddingcaterers

privatechef

caterernearme

cateringservices

cateringinmilwaukee

weddingcaterer

FullServiceCatererfekercatering.com/catererCateringWeddings&Events.GreaterWaukesha&MilwaukeeAreas.

CTR:3.57%

IMPRESSIONS:252

CLICKS:9

CONV.CLICKS:0

CPA:--

Campaign»Adgroup:

Feker Cat e r ing»Home Page Cat e re r

ChefFekerCateringfekercatering.com/cateringAFineCateringExperience.GreaterWaukesha&MilwaukeeAreas.

CTR:2.08%

IMPRESSIONS:336

CLICKS:7

CONV.CLICKS:1

CPA:13.4

Campaign»Adgroup:

Feker Cat e r ing»Home Page Cat e r ing

FullServiceCatererfekercatering.com/catererChefFekerCatersWeddings.GreaterWaukesha&MilwaukeeAreas.

CTR:1.94%

IMPRESSIONS:465

CLICKS:9

CONV.CLICKS:0

CPA:--

Campaign»Adgroup:

Feker Cat e r ing»Home Page Cat e re r

Notes

Dependingonthepercentageofpeoplethat callt oinquireabout thecateringservicethat convert intoaclient ,weappeartobeget t ingenoughlowcost leadsthat t hecampaignsshouldbedeliveringagoodROI.If youcloseeveryonethat calls,t henit onlycostsabout $7toget anewclient .If youclose10%ofthoseincomingcalls,t henyou'repayingabout $70toget anewcateringclient .

PleasenotethatthisreportcontainsdataasofJan01,2016.OccasionallyAdWordsorBingAdswillupdatehistoricdataafterthisreportwasrun.ThisreportwillNOTreflectthoseupdates.TheleadssectionofthisreportcontainsaggregateddatafrombothBingAdsandGoogleAdWordsasapplicableanddoesnotincludecallsmarkedas"junk".TheGoogleAdWordsdatadisplayedinthisreportcontainsGoogle'sSearchandSearchPartnerNetworksonly.