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To date, we've largely deployed Big Data technologies to find value in data exhaust: the service data and logs generated from operating everyday services and platforms. But what happens when we increase the number of devices on the Internet by nearly an order of magnitude, each actively generating new telemetry data we did not have access to before? We've now gone beyond "find value in the data we already have", to "actively produce more data in pursuit of value". Fortune will favor the prepared in this shift.
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Surviving the Internet of Things April 14, 2014 – Big Data Analytics, Discovery & Viz
Cory von Wallenstein Chief Technologist @cvwdyn
Pg. 2 Surviving the Internet of Things @cvwdyn
Today’s Big Data: Data Exhaust
Finding value in the config and log data
we already have.
Pg. 3 Surviving the Internet of Things @cvwdyn
Tomorrow: Need a Bigger Boat
Businesses will actively seek new data in
pursuit of new value.
Pg. 4 Surviving the Internet of Things @cvwdyn
User experience is the new
competitive differentiator.
Pg. 5 Surviving the Internet of Things @cvwdyn
$3.2B $3.5B+
$5B+
Pg. 6 Surviving the Internet of Things @cvwdyn
2010: 58% of US consumers
h"p://cvw.gs/amex2010
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 9% op6mal premium.
2012: 66% of US consumers
h"p://cvw.gs/amex2012
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 13% op6mal premium.
Pg. 7 Surviving the Internet of Things @cvwdyn
From 2010 to 2012: The number of folks who voted for superior service
with their wallets went from 57% to 75%.
Businesses are responding.
Pg. 8 Surviving the Internet of Things @cvwdyn
Internet of Things - Phase One
Infrastructure and
Connectivity
Pg. 9 Surviving the Internet of Things @cvwdyn
Agriculture
telemetry data:
huge driver of IPv6
in APAC
Pg. 10 Surviving the Internet of Things @cvwdyn
“People”: ~7B
h"p://cvw.gs/cisco-‐iot
“Things” today: ~14B
IPv4 Addresses: ~4B
“Things” 2020: ~50B
Pg. 11 Surviving the Internet of Things @cvwdyn
Internet of Things - Phase Two
Analytics and Understanding
Pg. 12 Surviving the Internet of Things @cvwdyn
Internet of Things - Phase Three
Finding Value
Pg. 13 Surviving the Internet of Things @cvwdyn
Surviving the Internet of Things: Summary
• Big Data: “Data Exhaust” to “Active Production”
• Technology visibility vs customer value
• User experience as competitive differentiator
• Three phases:
• Infrastructure, analytics, value