Investing In The IT That Makes A Competitive Difference

AFRY HARVYNUNIEK KARTIKARINIYULIDAR NUR ISTIQOMAH

WHY ?

• Greater gaps between leaders and laggards• More concentrated market• Turbulence • Surging IT Spending• Annual Productivity Growth doubled

How ?

• US Bureau of Economic Analysis data analyzed, focused on 3 indicators:

a. Market Concentration b. Turbulence c. Performance Spread

Market Concentration

Market Turbulence

Performance Spread

Competing on Digital Process

• Deploy a consistent technology platform• Innovate better ways of working• Propagate business innovation widely and

reliably• The Role of decision rights

Conclusion

• IT sharpened difference• Line executives necessary for the successful

implementation, but real values comes from the process innovations

• Competitive shakeup by IT is not complete