Target Audience of Horror Films

By Sarah Hilton

Age

The usual age for someone watching a horror film is between the ages of 15 and 25. During young adulthood they are in the key stages of developing of developing themselves and learning about the world. They want to try new things and experiment with different emotions and feelings. They try and get thrills wherever they can. A horror films can give the thrill they are looking for ad can excite a young audience easier than an older one. Many young people enjoy being scared and by watching a horror film they are able to be frightened in a controlled and safe environment. A young audience are less susceptible to being put off the film by violence and unnatural images which may make older audience view it in a negative way.

GenderMales are more likely going to enjoy a horror film than females, this is due to the stereotypical thrill seeker which is portrayed as a man. The thrills they seek contrast with their young adult hormones.

Violence is also a convention of horror film which is often preferred by males, boys try and become the stereotype that has been set out for them. This is that they seek the thrill of violence, blood and gore which horror films can provide for them.

Social class

Overall horror films are aimed at the working class community. This is due to the level of thrill and excitement that can be obtained quickly and relatively cheaply. If the higher class community watched horror films they are usually a sub genre of another genre such as romance or action.

Group types & interests

Horror films are sometimes targeted at groups of people. For example groups of teenagers, as it is almost seen as a social event to watch a horror film and be scared together. Groups are also attracted to this genre of film as it gives them something to discuss and could be good conversation starters.

Generally the target interests of a horror film are blood and intense violence. Also, targeted at individuals that have an interest in the supernatural and the unexplained. They may also be aimed at those who enjoy a sense of mystery and illusion, as many horror films withhold information from the audience e.g. who the killer is and what there motive could be.

Paranormal Activity Series

Paranormal activity is aimed primarily at a younger audience of around 15-25. The main characters are of a younger age which would make the film feel more realistic for that age group because they can identify with the people in the film. This will make the film scarier to them in the process.