WHY USE THE NEW FORMATS?

DELISTED AD UNITS

more likelyto interact

2.5xlonger ad

viewing time

31%more time spent

interacting

2x

What Marketers Needto Know About

Square Pop-upVertical RectangleLarge Rectangle

3:1 RectanglePop-UnderFull Banner

250x250240x400336x280300x100720x300468x60

WxH (in pixels) AD Unit Name

Half BannerBu�on 1

Vertical BannerSquare Bu�on

Skyscraper

234x60120x90

120x240125x125120x600

WxH (in pixels) AD Unit Name

�e new displayadvertising formats

New IAB Display Formats

BILLBOARD FILMSTRIP

PUSHDOWN

SIDEKICK SLIDER

PORTRAIT

�e new displayadvertising formats

970x250 canvas Rich Media, Flash, or HTML5 Fully closeable

Description:Large billboard running the full width of the page with full close-ability

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

BILLBOARD

300x1050 canvas Plug & Play Functionality

Description:Large, creative friendly canvas that balances well withpage content

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

PORTRAIT

FILMSTRIP

300x3000 canvas Viewable through 300x600 window Fully controlled by viewer

Description:Richly engaging experience with tons of content possibilities delivered in page with users fully in control

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

�e IAB Rising Stars are brand-friendly ad units that tap into the breadth of cu�ing-edge technology available today, providing new tools that resonate with consumers and serve as powerful vehicles for advertisers.

SIDEKICK

PUSHDOWN

Super rich functionality Elegant layout Intuitive visual toolbar

Description:Richly engaging experience with tons of content possibilities delivered in page with users fully in control

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

SLIDER

Optimal creative space Viewer is in control

Description:Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full branded experience

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

Large canvas with a myriad of possibilities Does not affect page content Leaves viewer in charge

Description:Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas

- See more at: h�p://www.iab.net/risingstars#sthash.tAHuMr5i.dpuf

h�p://marketingland.com/bye-bye-banner-emerging-display-formats-82626h�p://www.iab.net/risingstars

Sources:

Graphics & Edition: @AcmGraphicsConcept & Design: @JoshNaylor88