T h e S c i e n c e o f a g r e a t c a r e e r i n d a t a s c i e n c e

K a t e M a t s u d a i r a C E O , P o p f o r m s

@ k a t e m a t s

W h a t ’ s y o u r n u m b e r ?

W h a t d o y o u n e e d t o b e

g r e a t ?

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i m a g i n e y o u r m o n d a y

m o r n i n g …

D o t h e y w o r k m o r e

h o u r s ?

D o t h e y w o r k m o r e

h o u r s ?

D o t h e y k n o w

s o m e t h i n g y o u d o n ’ t ?

D o t h e y w o r k m o r e

h o u r s ?

D o t h e y k n o w

s o m e t h i n g y o u d o n ’ t ?

H o w a r e t h e y

d i f f e r e n t ?

I t ’ s n o t j u s t w h a t y o u d o , i t ’ s h o w y o u d o i t

w h y d o e s n ’ t r e c o g n i t i o n c o r r e l a t e w i t h m e r i t ?

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data science is different

p e o p l e d o n ’ t u n d e r s t a n d w h a t y o u d o

H o w d o y o u c r e a t e t h a t A h - h a M o m e n t ?

1 ) Communication

craft clear messages

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p u t t h i n g s i n a b u s i n e s s c o n t e x t

Before

P r e c i s i o n : 8 0 % R e c a l l 2 5 %

After

F o r t h e t o p s e a r c h t e r m s * a c c e s s o r i e s a p p e a r 2 5 % o f t h e t i m e o n t h e f i r s t p a g e . !

F o r t o p s e a r c h t e r m s t h e h e a d p r o d u c t s a r e p r e s e n t 9 0 % o f t h e t i m e i n t h e t o p 3 r e s u l t s , 9 8 % o f t h e t i m e i n t h e t o p 5 . !

* T o p s e a r c h t e r m s a r e t h e 1 0 0 0 m o s t p o p u l a r q u e r i e s o n o u r w e b s i t e o v e r t h e l a s t 3 0 d a y s .

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measure with data that matters

how do you get things done?

collect data

do we have the infrastructure to analyze the data?

build it....

run experimentsget results

are we finished or do we need

more.....?

start here

yes

no

no

yes

research

data

do we have the right data?

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share your progress

show before & after

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d o t h e y k n o w w h a t y o u

r e a l l y m e a n ?

there are three kinds of falsehoods: lies, damned lies, and statistics.

!

mark twain

use analogies &

examples

t h i s i s a r e a l l y h a r d p r o b l e m

constructing model lineages for products is really difficult

Macbook Air

Macbook

Macbook Pro

?Bravia

EX500 LCD

Bravia EX620 LED

Bravia EX523 LCD

?

be specific

product evolution

we are building a

lineage

take it up a level

!

w e k n o w i t i s h a r d … !

!

!

w e k n o w i t i s h a r d … !

b u t w e d o n ’ t k n o w w h y i t i s h a r d .

w h a t c a n y o u d o t o c o m m u n i c a t e b e t t e r ?

2) Make sure your work

matters

T i e e v e r y A n a l y s i s t o a b u s i n e s s d e c i s i o n

where can you fill in the gaps

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manage your manager

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y o u s h o u l d s e n d y o u r s t a t u s i n e m a i l e v e r y w e e k

share with your whole team

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creative problem solving

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1.7GHz dual-core Intel Core i5 $300

256GB flash storage

Intel HD Graphics 4000

Apple premium

$250

8GB SDRAM

$200

$200

$100

$1050Estimated Value:

hard: value estimation

easier: comparing products

focus on your speed

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g e t d e l i b e r a t e

i n s t i t u t e a w e e k l y n i n j a p l a n n i n g s e s s i o n

h o w c a n y o u b e s u r e y o u r w o r k m a t t e r s ?

3) create career capital

w h a t y o u k n o w + w h o y o u k n o w +

w h a t y o u p r o d u c e =

c a r e e r c a p i t a l

image source:image image source: https://www.flickr.com/photos/xjohns/6785555314/sizes/l

success comes from people

what are they doing

all day?

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trust

image source: http://redditlurker.com/funny/Post/t3_1152wx

w h a t i s t r u s t ?

build trustimage source: https://www.flickr.com/photos/kevinpoulton/4320490368/sizes/l

e l e m e n t s o f t r u s t

relationship architecture

reputation

contribution

Elements are based on Kay’s framework from the “Foundations of Corporate Success”

Who is the person you admire most at work? !

What do they do differently? !

How do they make you feel?

think about your coworkers….

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be the model teammate

h e l p p e o p l e m a k e t h i n g s h a p p e n

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be amazing

d e p e n d a b l e

r e m e m b e r t h a t r e p o r t y o u r a n f o r m e l a s t m o n t h …

Make your work reproducible

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know your timing

estimate

actualanalyze

inco

rpor

ate

validate

confidence

Make 2 ordered lists: !

1. The most important people on your team 2. The people with whom you have the best relationships

relationship architecture

How can you improve your relationships on the team?

How will that impact your work and happiness?

r e l a t i o n s h i p s a r e l i k e f i l m s t r i p s

r e l a t i o n s h i p s a r e l i k e f i l m s t r i p s

w h a t c a n y o u d o t o b u i l d y o u r c a r e e r c a p i t a l ?

c o m m u n i c a t i o n + !

!

!

c o m m u n i c a t i o n + w o r k t h a t m a t t e r s +

!

!

c o m m u n i c a t i o n + w o r k t h a t m a t t e r s +

c a r e e r c a p i t a l !

c o m m u n i c a t i o n + w o r k t h a t m a t t e r s +

c a r e e r c a p i t a l =

g r e a t n e s s

W h e r e d o y o u w a n t t o g o

f r o m h e r e ?

T h a n k y o u !

h t t p s : / / p o p f o r m s . c o m h t t p : / / k a t e m a t s . c o m