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True or False?(Cognitive) computing offers better customer engagement compared to humans
Hello!I am Joz Van AckerSales & Marketing Manager
I am Johan Van den HendeCEO & Head of Consultancy
Hello!I am Karen
I have 2 children and they love Star Wars toys.
Hi, I am Joz and I have 20 Toy shopsTOYLAND
I do lead management Content, SEO, Adwords, Social, …
The second time Karen comes to my website she sees aGeneral page
Subscribe to my newsletter!General form
General content
Buy in my Webshop
Service messagesWelcome mail
Hi, I am Johan and I have 20 Toy shopsFUNTOYS
I do lead management Content, SEO, Adwords, Social, …
I know what my prospects are doingIBM Marketing CloudWebsite:- Every interaction of visitors on the website is traced (visitor is informed). - Information is used to build a personal profile (New Prospect? Existing Customer?) and allow real-time personalisation of digital experience as well as personalized automated communication. - Digital Customer frustrations are identified automatically – Why is she abandoning the basket?
Social media scanning:I track what my prospects are saying about me on social media.I use cognitive computing to recognize posted logos, symbols, pictures.
The second time Karen visites my website she sees aPersonalised page
Subscribe to my newsletter!Personalised form
Personalised content
Buy in my Webshop
Recommendationengine
Web
Discover
RecommendationEngine
Service messagesWelcome Program
The journey beginsWelcome program
Buy in my shop
Cashier: Are you aware that you already bought this toy,
maybe I can suggest you another.
True or False?(Cognitive) computing offers better customer engagement compared to humans
True !(Cognitive) computing offers better customer engagement compared to humans
True !(Cognitive) computing offers better customer engagement compared to humans
And who do you think earns more money? €€€€
True !(Cognitive) computing offers better customer engagement compared to humans
And who do you think earns more money? €€€€
Automation based on Datais the new salesman
“Engage at the right moment, through the right channel, with the right message”
Let’s look at some programs
Lead Generation
Welcome Program
Loyalty Program
Cross & Up Selling
Churn management
Service Messaging
DataStructured to not structured
Let’s look at some concepts
Recency Monetary Frequency
Let’s look atsome concepts
The RetentionGrid
Thanks!IBM Marketing
Cloud
ContactJoz Van AckerSales & Marketing manager+32 486 46 86 83 [email protected]
Johan Van den HendeCEO & Head of consultancy+32 497 05 01 27 [email protected]