Embed Size (px)
Citation preview
TV Analysis Monthly Report July-2016
* As compare to last year with the same period, Airtime has decreased by -14.25%.
Total Minutes of Advertising
Trend AnalysisComparison July 2015 with July 2016
343,921
294,907
July 2015 July 2016
* July 2016 Airtime has increased by 21% as compare to June 2016.
May 14 May 15
Trend AnalysisComparison June 16 - July 16
Total Minutes of Advertising
June 2016 July 2016
243,150
294,907
TOP 10 CATEGORIES% Share of Advt. Minutes
Beverages
Detergents
Personal Products
Cellular Communica...
Construction
FoodCullinary
Confectionary
Homecare Products
Government of Paki...Others
19%
17%16%
9%
5% 5% 5%3% 3% 2%
16%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER PAKISTAN
PEPSI COLA INTERNATIONAL
P&G PAKISTAN
RECKITT BENCKISER PAKISTAN
THE COCA COLA
NESTLE PAKISTAN LTD
Colgate-Palmolive (Pakistan) Lim...
PAKISTAN MOBILE COMMUNICA...
Qmobile Technologies
PEPSICO PAKISTAN
34%
15%13% 12%
8%5% 4% 4% 3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
10%9%
9%8%
8%7%
6% 6% 6% 6%6%
5% 5% 5% 5%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
EXPRESS NEWS
Express Entertainment
NEWS ONEJALWA
TV ONEAbb Takk 8xm ATV
DAWN NEWSCITY42
12%11%
11% 11% 11%10%
9% 9% 9%8%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
NEWS ONE 8xmAbb Takk
JALWACapital TV
TV ONE
Express Entertainment
Play Entertainment
EXPRESS NEWS ATVFILMAZIA
DAWN NEWSSAMAA
CITY42HUM TV
4%4% 4% 4% 4% 4%
3%3%
3%3%
3%3% 3%
2% 2%
Airti
me
(Min
)
Genre Split July-2016
43%
40%
7%
5%3%
1%
NEWSENTERTAINMENTMUSICMOVIESSPORTSKIDZ
Time Band Split July 2016
29%
26%17%
12%
11%
6%
After NoonPrime TimeMorning TimeLate NightEvening TimeLate Prime Time
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
