Unlock The Power of Your Customer Data

Copyright © 2015 RightSize Solutions Limited.

Unlock The Power of Your Customer Data

Speaker: John Woodrow


Why Customer Data is Powerful

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Understanding Your Customers - Relating Commonalities

Demographics – Location, Gender, Age Psychographics – Personality, Values, Interests

Buying Habits What When

Mobile Phone Example – ‘Middle aged businessman vs. teenage girl’ Same product very different usage patterns. You would target a data and text plan to the teen girl. Voice plan to the middle aged businessman.


New Business

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High Margin

Medium & Low Margin

80/20rule


When Targeting Goes Wrong

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The Children's Society has apologised 'wholeheartedly' and now admitted the letters were among several sent to the wrong people after employees tried to target 'well-off individuals'.

Reputational Damage to your brand


The Problem with Customer Data

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Poor Data Accuracy Incomplete – gaps Out of date – data erodes up to 8% per quarter

Limited Depth Missing key information

Lack of Usability Different formats Different places


Working With Your Customer Data

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What do I want to know

Poor Data Accuracy Best practice data quality process Internal customer refresh External refresh – matching and replacing

Limited Depth Hidden Information Ask for more information at the right time Buying in additional information

Lack of Usability Technology has the answer – Single Customer View


Case Study – Single Customer View

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3 different data sources

3 different formats

Data appending

Visualised in a single view

Segmentation

Targeting


Want to Learn More?

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Free customer data guide available at www.rightsize.co.uk/free-customer-data-guide/

Get in Touch [email protected] 07909 527 570

Follow @WoodrowJohn Subscribe to our Newsletter at www.rightsize.co.uk

http://www.rightsize.co.uk/free-customer-data-report/

mailto:[email protected]

http://www.rightsize.co.uk/


Any Questions?

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Data & Analytics

Unlock The Power of Your Customer Data