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World of Internet

World Population:

• 7.3 Billion+

Internet Users:

• 3.1Billion+

WWW Segments:

• Internet Penetration - 42%• Number of Websites - 938 Mn+

Internet Distribution

North America Latin Americe Europe Asia Middle East Africa Australia0102030405060708090

"%" of Inter-net

Popu-lation

Internet Distribution Continent wise

"%" of Internet Population "%" of Worldwide Internet Users

India Internet India’s Population:•1.2 Bn+

Internet Users:•300 Mn+

WWW Segments:•Internet Penetration - 23%

•Growth in Internet Users – 14% (Y-o-Y)

Internet V/S TV Penetration Projections:

TV Viewers:• The CAGR for TV

viewership is estimated to be around 3% from 2014 to 2019

Internet Users:• The number of

Internet users would grow by 18% during the same period

Internet Hike Compare to TV Viewers

2014 2015 2016 2017 2018 20190

200

400

600

800

1000

1200

Chart Title

Internet Users TV Users Internet Hike

Mobile Internet Statistics

Mobile Internet users are expected to grow by CAGR 21% from 2014 to

2019

Average Monthly Spend on Mobile Internet Rs. 235,

grew by 36% from 2013, 54% of the average monthly expenditure of

Mobile Connection

Decrease in Smart Phones

Prices are Increasing Smart

Phones and Internet Users on

Phone

Indian Mobile Internet Scenario

213 Millions Estimat

ed Mobile

Internet Users in

June 2015

55% Percent

age Growth

Year over Year

Mobile Internet Urban

User 159+ Million

Rural Mobile Internet Users

54+ Million

Smartphone

penetration in India: 10%

Average

global Smartphone

penetration: 25%

Smartphone Usage Trends

Indians on average spends 3 hours 18 minutes a day on their smartphones (20% increase in 2

years)

1/3 of the times is on Mobile

Apps

56% of the time an Indian

Smartphone user has access to a

mobile broadband network

65% Smartphones users prefer

streaming over downloading

App Downloads: Top 10 Nations

USA 18% Chine 10% Indonesia 8% India 7%

South Korea 6% Malaysia 5% Philippines 3%

France 3% Russia 3% Turkey 3%

Shares of Apps by Category

Games 64% Communication 15%

Arts and Entertainment 6% Ecommerce 5%

Technology and Computing 4%

Top Indian Apps by Category

E-Commerce

•Flipkart•Paytm•Snapdeal•Quikr•Olx

News

•Newshunt•The Times of India•Hindi News Navbharat Times•Gov. Jobs search Sarkari Naukri•ABP Live News

Travel

•MakeMyTrip•Cleartrip•IRCTC Conn.•Goibibo•Indian Train Status

Social Media Statistics

Global: 1.44+ Billion India: 128+ MillionGlobal: 289+ Million India: 22.2+ MillionGlobal: 300+ Million India: 19.3+ MillionGlobal: 347+ Million India: 32.5+ MillionGlobal: 250+ Million India: 20+ Million

Video Consumption Details: India

Video Audience 59 Million

Videos 3.7 Billion

Time spent by viewer 414 Minutes

Total Ad Spending: 2014• Worldwide: $559 Billion• India: $6.31 Billion• India’s Rank: 18

Total Media Ad Spends

• Worldwide: $146 Billion• India: $770 Million• India’s Rank: 19

Digital Ad Spends

• Worldwide: $40.2 Billion• India: $32.7 Million• India’s Rank: 20

Mobile Internet Ad

Spends

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