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Wandr Focus Group Insights Report November & December 2015
Agenda Objective
Data Analysis Event Maps Session Responses Ideal Event App Traits
Recommendations
Pivoting the original objective adds more value to the Member relationship
Initial Objective
To conduct multiple focus group sessions to receive target market feedback on events/event-related behaviors
Value Added Objective
To analyze collected data, all in forms, to uncover actionable insights to be used to continue improving Wandr’s value proposition
Agenda Objective
Data Analysis Event Maps Session Responses Ideal Event App Traits
Recommendations
Event maps were deemed as unfruitful MAJORITY INSIGHTS
Vast majority of event maps began at home and ended at home
As number of stops increased, the odds of groups “splintering” increased
Frequent stops: Dinkytown Bars & Restaurants
Houses in Como
Apartments in Dinkytown
MINORITY INSIGHTS
• Transportation was important
• Food stops can occur both before and after events
• Average stop count: 4 stops/night
Agenda Objective
Data Analysis Event Maps Session Responses Ideal Event App Traits
Recommendations
Session responses held valuable insights for application improvements MAJORITY INSIGHTS
Interest is consistently peaked on Facebook but finalized through in-person meetings or messaging
Top Used Transportation: Walking Lightrail Bus Uber
Car is rarely used (parking and alcohol related issues)
Events are finalized around 5:00 – 7:00 pm the day of the event
Every group has a “nexus of influence”
MINORITY INSIGHTS
Chain of events: Event has been finalized
Select group members
Transportation
Attire
Attend event
Communication Channels: Pre-Event: Facebook, Twitter, Messaging
During/Post Event: Snapchat, Messaging
Event length is key leverage point
Agenda Objective
Data Analysis Event Maps Session Responses Ideal Event App Traits
Recommendations
Ideal Event App Traits presented straightforward app additions MAJORITY INSIGHTS
Ability to pre-determine transportation options and routes
Address of event, along with GPS directions and a picture of the location
Amount of Facebook friends in attendance/interested
Showcase key event traits Cost Alcohol availability & cost Event Attire Coat/Backpack check Food Weather conditions
MINORITY INSIGHTS
Ability to filter events by Category Public vs. Private
Party
Music & Food
Arts & Culture
“Plan of Attack”: geotag high priority locations
Agenda Objective
Data Analysis: Event Maps Session Responses Ideal Event App Traits
Recommendations
Several key recommendations should be implemented prior to the beta launch
Low Effort Medium Effort High Effort
Short Term
• Due diligence on all collected data • Key Event Trait Icons
• “Plan of Attack”
• Event Feed
Long Term
• Marketing Wandr through parties • Tailored Event List • Determine “nexus” of
target markets
Key Event Trait Icons “Plan of Attack” Tailored Event List
Create simple icons that inform the user on important event traits
Allow users to geotag locations on the map; enables lost group members to locate high priority events
Based off past events attended, users will receive a tailored list of events to attend
Thank you.