Webinar: 3 Tactics to Optimize Your Mobile App Tracking

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A GACP and GTMCP company

4/28/2015 1 #tatvicwebinar4/28/2015 1 #tatvicwebinar

3 Tactics to Optimize Your Mobile App

Tracking

April 28th, 2015 FREE Webinar by

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4/28/2015 2 #tatvicwebinar4/28/2015 2 #tatvicwebinar

Our Speaker

Vishal Chawla Technical Account Manager at Tatvic

@vishalkchawla

Boni Satani (Host)Inbound Marketer at Tatvic

@bonirulzz

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Outline

Getting started with Mobile App Tracking using GA

Campaign Tracking

Mobile App Uninstallation Tracking

Things to Check while Implementing Mobile App Tracking

Integrate Google Analytics & Play Store Analytics

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Outline


Campaign Tracking




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Introduction

• India’s Mobile App Industry on the rise

– 9 Billion Apps To Be Downloaded In 2015 (src: deloitte)

– 250mn smartphones by the end of 2015 (src: next big what)

– M-commerce to be a $19 billion industry by 2019 (src: forrester)

– Observed 30% Increase in the No. of iOS & Android App downloads

src- http://techcrunch.com/2014/10/28/next-wave-app-growth-markets/

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Introduction

• Indian E-Commerce Giants Going only Mobile

– Myntra

– Flipkart

SRC: times of india

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Why do Mobile App Tracking

• Analyze the performance of various app downloads campaigns

• Track ecommerce data

• Goal conversions

• Get counters for crucial events through event tracking

• User journey across devices

• Crash and exception reporting

• Track uninstalls

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Google Analytics & Mobile App Tracking

Two Ways to Implement Google Analytics on Your Mobile App

Implementation within App

Implementation via Google Tag Manager

(GTM)

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GA Implementation From Within the App

• Step 1: Install native GA library

• Step 2: Initialize tracker

• Step 3: Fire GA calls.

– Screen views

– Events

– Product impressions

– Transactions

– Refunds

– Checkout steps

– Internal Promotions

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GA Implementation via GTM

• Step 1: Add Google Tag Manager SDK to your Project

• Step 2: Add default container file to your Project

• Step 3: Initialize GTM instance

• Step 4: Get configuration values from the Container

• Step 5: Pushing Events and Values to the dataLayer

• Step 6: Previewing, Debugging, and Publishing

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Benefits of tracking via GTM

• Easily managed

• Debugging feature

• Handle multiple accounts with permissions

• Mobile ready

• Include other tagsAdwords ConversionDoubleClickGAUARemarketing

• Flexible tag firing

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Outline


Campaign Tracking




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Why Do Campaign Tracking

• Analyze performance of Ad campaigns

• Analyze performance of Customcampaigns

• Measure campaign success acrossdevice platforms

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How to do Custom Campaign Tracking

• Step 1: Add utm parameters for app downloads campaigns using URL builder

– e.g. -https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_source%3Dnewsletter%26utm_medium%3Demail%26utm_term%3Dshoes%26utm_content%3Dbranded%26utm_campaign%3Dsummer%2520sale

• Step 2: Implement campaign parameters listeners in the app

• Step 3: Analyze data in Mobile App Sources report

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App Source Report

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Outline


Campaign Tracking



ntegrate Google Analytics & Play Store Analytics

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Benefits of Uninstall Tracking

● Identify average user lifespan

● Optimize Marketing campaigns expenditure

● Gauge performance of different app versions

● App compatibility across different devices

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Tatvic Uninstall Tracking library for Android

● Generate a unique ID for every device

● Send app name, app version and visitor ID on

● First app launch

● Every app launch

● Fixed time interval

● Collect logs on server

● Parse logs

● Analyze logs to identify uninstalls

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Dashboard of Mobile App Uninstallation Tracking

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Outline


Campaign Tracking




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Why to Integrate Google Analytics & Play Store Analytics

• Google Play traffic Sources

• Views on Google Play

• Installs

• New users

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How to Integrate Google Analytics & Play Store Analytics

● Step 1: Sign In to Google Analytics account

● Step 2: Select a Property from an Account

● Step 3: Click Property Settings

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How to Integrate Google Analytics & Play Store Analytics

● Step 4: Under Get Google Play Developer Console data, click the toggle button to On

● Step 5: Select the app that is to be linked

● Step 6: Click Save

Note: Same email address should have edit level access in GA as well as user account in Google Play.

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Outline


Campaign Tracking


Things to Track while Implementing Mobile App Tracking


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Install GTM SDK

Campaign Tracking

Setup Datalayer for Ecommerce

Track custom events

Implement User ID

Implement custom dimensions and metrics

GTM configurations

Uninstall tracking

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Q&A Round

Watch Full Webinar Video - http://goo.gl/xzaQy5

http://goo.gl/xzaQy5

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Vishal ChawlaTwitter: @vishalkchawla

Boni SataniTwitter: @bonirulzz

Thank You!

Data & Analytics

Webinar: 3 Tactics to Optimize Your Mobile App Tracking