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Ready to dive in with Sales & Marketing automation
Introduction
Moderator &
Presenter
Junaid Syed
Sell.do Support
Lead - Product Analyst
Presenter
Ankur Meshram
Sell.do Support
Sr. Product Analyst
Topic Introduction
What & Why of Lead Nurturing Benefits of Lead nurturing for Sales and
Marketing
Essentials of Automations in lead
Nurturing
Key takeaways
Lead Nurturing is Like… flossing
You Know you need to do it, but it can be hard to make it a part of a
regular routine
If you don’t do it ...
The results can be unfavorable and Cost you...
Companies that Excel at lead nurturing Generate
Traditional Sales
ProcessModern Sales Process
What & Why of Lead Nurturing
Lead nurturing is the process of developing relationships with buyers at every
stage of the sales funnel, and through every step of the buyer's journey. It
focuses marketing and communication efforts on listening to the needs of
prospects, and providing the information and answers they need.
What & Why of Lead Nurturing
● Process of developing relationships with leads at every stage of the sales funnel.
● Focus on marketing and communication efforts.
● Constant re-engagement with leads
Deliver relevant content to the leads / prospects at most opportunate
times
Essentials of Lead Nurturing
Age : 26
Gender: Male
Location: Vishal Nagar, Pune
Define buyer’s personality,
Values, attitudes, interests and
lifestyle.
Example:
Job title: Sr. product Analyst
Goal: Seeking a promotion
Characteristics: Tech Savvy
and Ambitious
Spends time online at: Linked
in, industry blogs, facebook
- Online Behavior website
visits, social interactions Etc.
- Offline Behavior Event
attended Sales conversations
Etc.
Essentials of Lead Nurturing
Name: Ankur Meshram
Age: 26
Gender: Male
Job title: Sr. product Analyst
Goal: Seeking a promotion
Characteristics: Tech Savvy and Ambitious
Spends time online at: Linked in, industry blogs,
Recent Activity: Visited the company website within past
7 days. Attended project Pre - launch event.
Essentials of Marketing Automation
Enables businesses to automate tasks & workflows for the marketing &
sales process.
Automation helps you deliver content to the right person at the right
time.
What is Marketing Automation
● Scalability
● Personalized content
● Multi Channel Approach
● Reporting
Why Marketing Automation
Scalability
Scalability
Content Marketing Personalization
Personalized Content
Running campaigns across multiple channels in a single platform
Multi channel Approach
Automation helps you prioritize your leads
It empowers your nurturing activities
Reporting
Basic Reporting
ReportingCustom Reporting
ReportingCustomer details for in-depth analysis
Alignment of both the teams is necessary
Is it the right time for you to invest. Are you ready?
You need to ask some questions before investing.
Marketing automation does not do marketing for you, but can help scale
your successful efforts.
Key To Success
Centering your marketing messages around the real, live
person at the receiving end of your campaigns
Key Takeaways
● Deliver relevant content at most opportunate times
● Demographic, psychographic & behavioural data to nurture better
● Automate Tasks & Workflows for business.
● Alignment of Sales & Marketing terminology is mandatory
● Investment calls for a steady flow of Leads
● Personify your leads for better nurturing & use of automation