What's working on the web and why? - PMDMC, July 2014

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Strategies that are driving traffic to public media digital efforts. Panel includes Nicholas White, Co-Founder and CEO, The Daily Dot, Jennifer Strachan, Executive Media Strategist and Jennifer Brandel, Senior Producer, Curious City, WBEZ

Text of What's working on the web and why? - PMDMC, July 2014

  • Whats Working on the Web and Why? Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
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  • News 2.8m - WBUR 3.2m - WNYC 540k newsworks.org 400k newsworks.org
  • Tom Hjelm - VP, Business Development & Chief Digital Officer Data news (related to headlines)
  • Suzanne Marmion Dir. of News & Editorial Strategy Original reporting Investigative reports Search 650k/visits, 1.1pvs/month
  • Timely News Blogs
  • Travis Daub Creative Director Biggest daily traffic driver Posts do better than broadcast pieces put online High ROI
  • Tim Olson, VP Digital Media 275k pageviews/month (/news 45k)
  • Verticals
  • xxxxxx John Davidow Executive Editor, WBUR Most trafficked 675k uniques, 925k pagviews/month Secret sauce: Carey Goldberg & Rachel Zimmerman NPR rotator and Facebook support Weekly segment during Radio Boston
  • Tim Olson, VP Digital Media Most trafficked 625k uniques, 900k pagviews/month Secret sauce: Tina Barseghian One original post/day Authority
  • Serial online video series Serial You Tube tactics Fans trump audience
  • Arts Guides Jason Parker, Digital Media Strategist Public Broadcasting Atlanta 220,000 page views 56,000 individuals 30% growth from prior year 75% traffic from Google Mobile traffic is up by 64% Fully funded, donors and underwriting Tim Olson, VP Digital Media & Education 100 page views 80,000 individuals 43% mobile Foundation support
  • Resources - @TimOlsonSF Continual NPRs Social Media Desk Tumblr Neiman Lab - niemanlab.org Public Media Scan (from AIR) Media Shift (Re)Structuring Journalism Articles What if Quality Journalism Isnt? Goat Must Be Fed Stock + Flow Why Audio Never Goes Viral Why Digital Tools are Missing in Most Newsrooms What You Think You Know About the Web is Wrong Reports KPCB Internet Trends Report NY Times Innovation Report
  • Jennifer Brandel Sr Producer, Curious City WBEZ
  • Jennifer Strachan Independent Media Consultant
  • Nicholas White Co-Founder and CEO, The Daily Dot
  • Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF