Embed Size (px)
DESCRIPTION
An opportunity’s outcome is largely determined by the sales representatives’ ability to articulate and demonstrate why their solution is different and better than the competition. It’s one of the reasons why every department from sales support to marketing are constantly on the lookout for information concerning competitors. But, is that intelligence reaching your sales representatives? More so, is it reaching them in a timely and easy-to-access manner where they can identify trends and share insights? Which Lane is Your Competitive Intelligence In? Use the competitive intelligence litmus test. Ask a sales rep these questions.
Citation preview
