Who Gives to Crowdfunding Events?

CROWDFUNDING DONORS ARE GENEROUS AND GIVE TO MULTIPLE CAUSES.

WHO GIVES TOCROWDFUNDING

EVENTS?

CROWDFUNDING ENGAGES ALL AGE GROUPS,PROVIDING A HIGH CAMPAIGN ROI.

3%16%

33% 33%

12% 3%

$0

$19,999

$20,000

$49,999

$50,000

$99,999

$100,000

$174,999

$175,000

$249,999

$250,000+

<$25,000UNKNOWN $25,000

$99,000

$100,000

$149,000

$150,000

$249,000

$250,000

$499,000

$500,000

$749,000

$750,000

$999,000

$1,000,000+

HOUSEHOLD INCOME

NET WORTH

6%

$

CROWDFUNDING DONORS ARETYPICALLY MARRIED HOMEOWNERS,

GIVING FUNDRAISERS A LARGERNETWORK TO ENGAGE.

HOME

OWNERSHIP

STATUS

MARITAL

STATUS

33%SINGLE

63%MARRIED

4%UNKNOWN

72%DEFINITE OWNER

14%PROBABLE OWNER

12%RENTER

2%UNKNOWN

$63,000The maximum value of

donations made by asingle donor.

112The maximum number

of donationsfrom a single donor.

26,884Donors whogave more

than one gift.(19.4%)

$113Average gift

for this first-year event.

EVERYONE. Crowdfunding events attract donors of all ages and income groups, including those who are

wealthy, highly educated, generous, and willing to give across multiple channels.

OF THE DONORS WHO GAVE ONLINE—

51%are females.

62%have a net worth of$250,000 or more.

65%are highly indexed

for smartphone use.

86%are definiteor probablehome owners.

19.4%of donors made more

than one donation.

79%are college educated.

47%have a household

income of

$100,000 or more.

41%are known to

have given to acharity in the past.

$50,000WAS THE LARGEST SINGLE ONLINE DONATION.

42%are ages 55-74.

1%

9%

19%

24%

22% 45-54

55-64

65-74

75+

35-44

18-34

UNKNOWN

18%

7%

69%are likely to

be onlinetransactors.

37%prefer catalogs. 36%

prefer retail.

65%are likely to

be smartphone users.

SO WHAT ARE YOU WAITING FOR?

If you’re interested in joining Give Local America or hosting your own Giving Day, contact Lori Finch, Vice President of

Community Giving, at [email protected].

MARK YOUR CALENDAR

MAY 5, 2015FOR THE NEXT GIVE LOCAL AMERICA ON

W W W . G I V E L O C A L A M E R I C A . O R G

O R G A N I Z E D A N D P O W E R E D B Y

GIVE LOCAL AMERICA 2014 FUNDED MORE THAN 7,700 NONPROFITS AND

RAISED $53.7 MILLION.

CROWDFUNDING EVENTS ATTRACT EVERYONE, FROM FIRST-TIME PHILANTHROPISTS

TO MAJOR DONOR PROSPECTS.

$

6%

10%7%

9%

17%15%

13%

17%

$

$$

$$

$

CROWDFUNDING DONORS ARE LIKELY TO BE MULTI-CHANNEL DONORS

(THE HIGHEST LIFETIME VALUE DONORS).

Source: All data is based on the 144K online transactions made during Give Local America on May 6, 2014.

#g ive loca l15

$

Data & Analytics

Who Gives to Crowdfunding Events?