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www.yaap.io
How to avoid silos?
Which dots to connect?
Can we match KPIs with goals?
Small rapidly growing businesses face many challenges in their day to day use of data.
Less than 30% of marketers can evaluate ROI for channels even through 80% measure campaigns.
Less than 5% of startups that invest in both Salesforce and Marketo cross pollinate insights for better revenue opportunities
Marketing meets conversions, Sales exceeds quotas. Who remembered quality of business?
How much time, money and resources should/could/would you invest?
www.yaap.io
Most, collect a lot of data…
Companies that track even 5, are shown to grow 8x faster!!!
but how many of these are tracked? Weekly? Monthly?
How does LTV vary? monthly? by segment?
Do your Analytics, Adwords and CRM data match?
What is your most effective conversion path?
Can you reduce your abandonment rates? How much?
Who are your best customers? Which are your best cohorts?
What would get you to increase conversion rates?
Does your CPA justify your Customers lifetime value?
Which marketing channel generates loyal customer?
Transaction Logs
Visitor Profiles
Sales Tracking
Its not about the data, but what happens next.
www.yaap.io
Yaap provides a single stop solution to go from data to insights across the organization
Go beyond reporting and magnify the role data plays in your business
One click packaged solutions based on state of the art decision frameworks spanning across functions and roles
Toolkits to empower every analyst with advanced analytics and data science capabilities
Features that let you customize solutions in house, and easily adapt to changing business requirements.
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#startYaaping
www.yaap.io
Twitter: @YaapUp
Linkedin: Yaap Up Inc