Packaging can be crucial to the success or failure of a product! With more and more competition, a unique and innovative design is crucial if you want to stand out. It's time to step up your packaging game.

To ensure your product is a success, consider these 10 packaging design tips during your next production process.

Evaluate several ideasbefore choosing one.5

It is essential to come up with a variety of design ideas before choosing one. Have a brainstorming session and try to come up with some out-of-the-box ideas (no pun intended), then pick the team favorites and have them mocked up.

for Creating Innovative

Packaging Designs

10 Tips“Good design isn’t just about the product—it’s about good packaging as well,1” says Architecture and Design.

1 Bonus Tip: Research your target market. Consumers are the best source of information; find out what they want to see.

2 Know the product’scompetition.4

In early production, compare what your most successful competitors have done with their packaging. Study the physical and structural design, materials used, and the messaging on competing products. This will help you come up with a viable packaging design.

Bonus Tip: Customers should be able to relate the packaging of the product with the actual product, but it should still stand apart visually.

3 Incorporate currenttrends.2

Study current trends to make your product relevant. Currently, more modern, sleek and simple designs are being used to create a “hipster” look. This can be achieved with clean lines, simple colors and popular fonts.

Bonus Tip: Consider commissioning guest artists to create designs for special or limited releases of your product.

4 Make the consumerslaugh.2

Create a design that will make consumers laugh, which will help create an emotional connection and provide entertainment value. This is especially helpful when marketing products that are not so exciting, like toothpaste or packaging tape.

5 Always be honest.4

Promising something on the outside that isn’t proven in the inside can destroy the reputation of your brand. The last thing a package design should do is mislead the customer. Be honest with your packaging.

6 Integrate beauty.2

Using and buying beautiful things can make people feel good. Imagine the design as a canvas and take an artistic approach.

7 Make the packagingdurable.4

If the supply chain process and shelf life of your products is slow moving, your packaging might require increased durability. Customers view damaged packaging as lower quality so it’s best to avoid the negative e�ects it could have on your brand.

8 Use the product aspart of the package.2

If giving a sneak peak of the product is possible, do it. Studies show that consumers are more likely to buy a product if they can see it even just a part of it.6

9 Create a reusablepackage.3

If the package can be used after the product is consumed, this will help reduce waste immensely.

Bonus Tip: First, you should consider whether the packaging will actually get reused. If there are doubts, reach out to potential consumers to find out. Creating a reusable package can get pricey depending on the materials used, so if it’s not going to be a total hit, you might want to avoid the expense.

10 Consider eco-friendlymaterials.4

Consumers are gravitating more and more towards companies that are environmentally conscious. A couple of options for embracing sustainability in package design are to use a reduced amount of waste or create the package entirely from recycled, biodegradable, or reusable materials.

In 2003, MSL Packaging & Fulfillment established itself as a logistics-focused turnkey contract packaging company that would deliver successfully—even in the most demanding and time sensitive environments. Specializing in labor intensive assembly and contract packaging/value-added services continues to be a hallmark, as well as an underlying commitment to inventory management and logistics support.

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1. http://www.architecturendesign.net/25-creative-packaging-designs-that-practically-sell-themselves/2. https://designschool.canva.com/blog/packaging-design/3. http://www.packagingdigest.com/packaging-design/10-innovative-packaging-ideas4. http://www.personadesign.ie/blog/packaging_design_top_16_tips_for_great_eye_catching_packaging_design5. http://millo.co/tips-for-eye-catching-package-design6. http://jenndavid.com/to-show-or-not-to-show-a-product-photo-on-a-package/

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