Beware…Designing for mobile is a challenge!

Why it’s a challenge!

Small Screens

Small Screens

Less attention span of viewers.

You can’t talk muchYou can’t talk

The game depends on user ‘Attention’

IF YOU CATCH IT,YOU GET IT

G

M

A

E

ARE YOU

Hold on for a while!

Answer a few questions

1

2

3

What do you sell?

How will you make your brand stand out?

How will you express your message clearly in visuals and in copy?

CONNECT THE DOTS& get your Photoshop ready!

Pick up pen and paper and write down the required sizes. Understand which is the biggest size

of the banner. Common app banner sizes are…

250x250336x80

200x200

468x60

120x600 160x600

300x250

728x90

Language knowledge

differs in each individual.

So keep it simple.

It grabs the user’s attention and engages them.

To back up your heading, use appropriate fonts and an attractive color combination.

Add

ZINGto your message

don’t go overboard with it.

but remember

USE IMAGES THAT ARE

CONSISTENT WITH YOUR BRAND

AND PRODUCT. IT CATCHES

USER’S ATTENTION

Use facial expressions to capture the emotions.

It must have a strong emotion.

Use a famous face as your brand ambassador

OR

If this is out

just focus on

DON’TWORRY

of your budget,

the next point!

You have a goal to drive .Y.Y .You cant miss to dart it!

This will lead to a higher campaign OI

Background is importantas it affects the visibility of your banner. So, try to make it neat and clean.

100KBThe smaller the file sizes, the better

You can keep your banner file size

for better performance.

your banner will load

Animation attracts user’s eye, that’ why interactive banner ads

greatly outperform the static banners.

Use sliding, fading, blinking text and other motions.

Animation increases the file size of your banner, so plan

accordingly !

BRAND = LOGOis replica of it.is a promise

User recognizes brand by colors, logo, font

colors

logo

Font

Branding

that’s why banner ad must have these.

Clear CTA buttontells the viewers what to do with your banner ad.it must be prominent and must have contrasting colors.

It’s the end. Just Start Designing

http://bit.ly/Appadbannerdesign

This PPT is a synopsis of the blog on the same topic that is available at

If you want detailed information, you are requested to click the

above mentioned link.

Other presentation :

Content Marketing : How It Works for B2B and B2C

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