Upload
snitkergroup
View
825
Download
1
Embed Size (px)
DESCRIPTION
As part of the World Usability Day 2012, the UX Alliance released its International eBanking Benchmark Study. Based on it, we have compiled the 10 key takeaways that we think every bank should have on their website.
Citation preview
SnitkerGroupNovember 2012eBanking Best Prac9ces. A compendium based on the UX Alliance interna9onal eBanking benchmark study
Thursday, November 8, 12
SnitkerGroup
As part of the World Usability Day 2012, the UX Alliance released its International eBanking Benchmark Study.Based on it, we have compiled the 10 key takeaways that we think every bank should have on their website.
Thanks to everyone for participate.
Thursday, November 8, 12
SnitkerGroup
Ten things we want in every eBank website
Home Page Log in
Quick access to most frequent functions Easy to locate in the page. It stands out from the other elements
Direct access to important information Log in information should be at least in part, created by the user (either the ID or the password)
Log in / Log out buttons are in the same place
There is help in case the user forgets the password (taking into account security)
Big Icons There is no need to use the mouse to navigate the form
Consistency between web / app / corporate identity
Same information for the website and the mobile application
Thursday, November 8, 12
SnitkerGroup
Home Page Evaluation
Bank Country
La Caixa Spain
Deutsche Bank Germany
ING Poland
Canada Trust Canada
USB Switzerland
BBVA Spain
Thursday, November 8, 12
SnitkerGroup 5
La Caixa - España
•Easy access to most used functions•Information about security•Log in and log out are on the same position
•The design of the page is consistent with their corporate identity
Thursday, November 8, 12
SnitkerGroup
Deutsche Bank - Alemania
• All accounts are listed by name and balance
• Added balance of all accounts• Quick links to most used functions• There is no direct advertisement• Option to buy pre-paid phone cards
Thursday, November 8, 12
SnitkerGroup
ING - Polonia
• Start page shows account balance, investments and transaction history
• Big Icons• The log out button is easy to find• There is a notebook to write down important information
• Favorite section can be customized• The section “My Finances’ displays an overview of the client’s products
Thursday, November 8, 12
SnitkerGroup
Canada Trust - Canada
• Easy visualizaion of accounts and their balance
• The total balance is presented clearly
• Optin to download the account extract
• Quick ling to most used functions• Advertisement is at the bottom of the page
• Session history
Thursday, November 8, 12
SnitkerGroup
USB - Suiza
• Easy visualization of all accounts• Links to account details• Easy access to important functions• Access to important messages from the bank
Thursday, November 8, 12
SnitkerGroup
BBVA - España
• All information can be customized• The design is clear and easy to navigate
• Overview of accounts• Log out button is easy to locate• Side section for messages or advertisement
• The page is consistent with the corporate image and the mobile application
Thursday, November 8, 12
SnitkerGroup
Log in system
Bank Country
La Caixa Spain
OP Bank Finland
BBVA Spain
Bank of Tokio Mitsubishi Japan
Chase USA
Thursday, November 8, 12
SnitkerGroup
La Caixa - España
• It is really easy to access the account. The national identity number and the pin code is all that the user needs.
• The log-in form is easy to spot• There is help if the user can’t remember the pin code
• Same system for the browser and mobile app versions
Thursday, November 8, 12
SnitkerGroup
OP Bank - Finlandia
• The log in form is easy to find: upper right corner
• Contact info is available• There is no need to use the mouse
Thursday, November 8, 12
SnitkerGroup
BBVA - España
• The log in form is easy to find • The ID is the National Identification Number (DNI)
• The password is created by the user
• In case the user can’t remember the access codes, help is offered.
Thursday, November 8, 12
SnitkerGroup
Bank of Tokyo Mitsubishi UFJ -
• The log in form is easy to find • Log in button is bright and red, in contrast with the rest of the page
Thursday, November 8, 12
SnitkerGroup
Chase - EEUU
• The log in form is easy to find• The account name is created by the user
• In case the user can’t remember the access codes, help is offered.
Thursday, November 8, 12
SnitkerGroup
25 leading user experience firms in Europe, Asia, Americas, and Oceania are members of the UXalliance. This network reaches major markets all over the world and offers international user experience research for global companies.
Thursday, November 8, 12