2012 Profession Portfolio of Allen J Cochran

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A L L E N J C O C H R A N

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Multi-Annual ReportPORtfOLiO & WORk

Allen J Cochran Columbus, Ohio [email protected] (513) 633-8888

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FOR PROMOTIONAL USE ONLY

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ResumeService Designer CURRENT The Ohio State

University Masters, Design Sept. 2009 -

Present The Ohio State University Vice

President, Graduate Student Body Sept.

2009 - Present Masters candidate &

Course Instructor in design studying user

experience, service design, information

architecture and design research as well as

Vice President for the graduate student

body of the university. Expected graduation

Spring, 2012. RECENT PAST SonicRim

Junior Research Jun. 2011 - Present Junior

Researcher with international, Columbus-

based, user experience design research

firm, SonicRim with primary responsibilities

to assist in the design, coordination, and

execution of user experience testing and

protocols Moderate and assist in research

fielding Help to translate and develop

insights Design discussion guides Create

research protocol and toolkits Jun. 2010

- Dec. 2010 Freelance Designer Frame360

Freelance contract design work with local

firm Frame360 with primary dealings

concerning marketing pieces for JP Morgan

and a local DHL shipping and receiving

company. Work on regular deadlines with

multiple iterations Client and company

interface experiences Design integrating

Adobe CS and Microsoft Office Print and

screen design Jun. 2007 - Oct. 2009

Assistant Director, Events University of

Cincinnati Foundation Gallery Coordinator

Mar. 2006 - Jun. 2007 ArtWorks, Time

Warner Cable Gallery Chief In-house

Designer The School of Architecture &

Interior Design Aug. 2004 – Jun. 2005

EDUCATION Sept. 2001 - Jun. 2006

Bachelors, Fine Arts University of

Cincinnati, College of DAAP Cumulative GPA: 3.265

Graduation Date: Jun. 10, 2006 Concentrations:

Painting and Sculpture Additional Specializations: Art

History, Business Sept. 2000 - Jun. 2001 Gallery

Coordinator Sinclair Community College Sept. 1998

- Jun. 2001 Diploma Tecumseh High School AWARDS

& ACCOMPLISHMENTS EVENT & EXHIBITION

HIGHLIGHTS AIGA, OSU, Co-President Chair, Comm. &

Info. Tech. Committee (CGS) Delegate, OSU Council of

Graduate Students (CGS) DAAP, School of Art

Director’s Circle Overall Outstanding DAAP Senior

Award 2006 Presidential Leadership Medal of

Excellence Finalist, 2006 Proudly Cincinnati (capital

campaign kick-off) The Big O (recognition event for

Oscar Robertson) The Hook Up (celebrating artists

with disabilities) 50 Years of Passion (fund raiser/

exhibition) Gloss 1, 2, & 3 (Exhibition for Fashion,

Music, & Art) References available on request.

Curriculum vitae available following this document.

ALLEN J COCHRAN Curriculum Vitae Welcome &

Thank You Thank you for taking the time to review my

curriculum vitae. In participating in any project, I

bring enthusiasm and the careful eye of a service and

interaction designer. It is my creative background that

forces me to think critically, solve problems

efficiently, and provide research experience to any

project. I appreciate your time and efforts and look

forward to hearing from you. Sincerely, 2 Curriculum

Vitae Contents TECHNICAL ABILITIES Correspondence

ALLEN J COCHRAN 1800 Lafayette Place Apartment

B6 Columbus, Ohio 43210 (513) 633-8888

[email protected] WWW.PROFESSIONAL

Allen received his Bachelor of Fine Arts in the

concentrations of Painting and Sculpture in 2006

from The University of Cincinnati College of Design,

Architecture, Art, and Planning. Following his

undergraduate career, Allen worked as the Gallery

Coordinator of the ArtWorks Time Warner Cable

Gallery for a year. In 2007, Allen was recruited to

work at The University of Cincinnati Foundation as an

event producer and graphic designer. Currently, Allen

PROJECt MANAgEMENt tAsk dRivEN

Event Producer Special Projects

Designer Teacher

TIME

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Professional & Educational Experience

fORMidAbLE yEARsOh those were the days...

tECuMsEH HigH sCHOOLHigh School Diploma

uNivERsity Of CiNCiNNAtiEarned Bachelors of Fine Arts

ARtWORksArtWorks Time Warner Cable Gallery Director

uC fOuNdAtiONAssistant Director of Events, Graphic Design, Donor Relations and Social Media

tHE OHiO stAtE uNivERsityPursuant of a Master of Final Arts Degree in Design Research.

Allen received his Bachelor of Fine Arts in the concentrations of Painting and Sculpture in 2006 from The University of Cincinnati College of Design, Architecture, Art, and Planning. Following his undergraduate career, Allen worked as the Gallery Coordinator of the ArtWorks Time Warner Cable Gallery for a year. In 2007, Allen was recruited to work at The University of Cincinnati Foundation as an event producer and graphic designer.

Currently, Allen is now pursuing his Master of Fine Arts at The Ohio State University in service and interaction design. He is taking classes and writing his thesis while he works in the Ohio State Department of Student Life as the 2011-2012 Vice President of the Council of Graduate Students. He expects to Graduate in with his MFA in the Spring Quarter, 2012.

Allen enjoys collaborating on projects, drawing, taking photographs, walking his dog, surfing the internet, watching movies, and reading in his spare time.

For more information or to contact online, visit I Look Good In Design, the work and research blog at allenjcochran.com.

1982 20121998 2001 2006 2007 2009

Technical Abilities

Them Smarts People Get

Hardware Skills

Facial Hair

Software Skills

Visualization & Drawing Skills


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Research & Design Process FOR PROMOTIONAL USE ONLY

iNPut

OutPutdisCOvERy

REsEARCH

dEsigN tRiAgE

PROtOtyPiNg

From a clientFrom a teamFrom a boss

Of historyOf areaOf subject

With teamWith clientsWith audience

ConceptsPartsSuccesses

IdeasBrainstormsConceptualize

The Final “Design”

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Analysis & Translation Process

PhenomenonWhat happened. The scenario in which data is captured.

DataRecord and document as much of the Phenomenon as possible.

InformationOrganize into categories; Identify key themes; look for patterns in the data; document the uses of materials.

KnowledgeEstablish major areas of opportunity from the Info and generalize for the larger population.

WisdomDefine abstract points based on the Information and provide actionable guidelines for the target audience.


Elizabeth B.-N. Sanders and P.J. Stappers say “The analysis of qualitative data is always an adventure of exploration, and the analysis of qualitative data that comes from generative design research especially so” (2012). Sanders and Stappers describe the aim of analysis as ‘picking apart’ and that “searching for patterns, generalizing findings, and finding evidence to support your conclusions” are important aspects of analysis (2012). In accordance with Sanders and Stappers writing, Richard Ackoff’s DIKW scheme for describe levels of understanding is utilized regularly to understand the captured phenomenon from design research protocols.

Often, I work on analysis with all my data points displayed on a wall, properly organized and displayed in a logical order. In conjunction with ‘on the wall analysis’, as Sanders and Stappers call it, I use databases to input the quantitative information. Quantitative data points, unlike qualitative data, more often needs the rigor associated with computer analysis and graphing.

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912 PROJECt tiME (iN dAys)

4 tEAM & COMMittEE MEMbERs

RolePROJECt LEAd

ProjectMAstERs tHEsis

At The Ohio State University, I am primarily studying Interaction Design and Service Design. My thesis research is on the Ohio State Council of Graduate Students. I am applying a service design framework, The Experience Cycle by Shelley Evenson and Hugh Dubberly, to the organization. My research is comprised of two co-creative, generative workshops, several quantitative demographic and psychographic surveys, and a literature review. My research is triangulated through several validations including presentations to thesis committees, research participants, comparing quantitative to qualitative data, and presenting to the case study organization.

• Establish funding sponsor• Recruit all participants• Design research protocol• Prepare research toolkit• Design all materials• Prepare thesis document

Experience Cycle - adapted for Thesis Project from Shelley Evensen & Hugh Dubberly (2006)

1. Connect & Attract

2. Orient 3. Interact 4. Extend & Retain

5. Advocate

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2

4

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2

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Shelley Evensen & Hugh Dubberly (2006) - Experience Cycle with Key Performance Indicators

Right: Generative collage examples from research workshops

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36 tEAM MEMbERs

RoleCHiEf dEsigN OffiCER

ProjectsHift

Shift is a game being produced for students of all levels at the Ohio State University. The web and mobile based application will allow students to socially engage in challenges to incrementally enhance their personal wellness. The app measures wellness across 9 different areas such as Physical Wellness, Emotional Wellness, Financial Wellness, Environmental Wellness, Aesthetic Wellness, etc.

Shift is challenge based. Not only will the system challenge users, but users can also challenge themselves and their peers. Challenges range from simple tasks like “Increase Your Physical Wellness: Visit the campus gym three times this week” to networked challenges made up of smaller challenges such as “Increase Your Physical Wellness: Loose 25 Pounds This Quarter”.

Simply put, Shift enhances student lives by asking them to compete against one another in small manageable tasks that have a large impact over time.

• Oversee the Shift brand design• Manage the web production• Manage the native app production• Oversee the Shift GUI design• Act as the user advocate• Contribute to the overall direction

Physical EmotionalIntellectual

Social

Working with 3 designers, we established mood, identity and standards.

Web Logo

Print Logo

Wireframe example - one of more than 100 screens.

ID u Name Notes Technical Notes/Assumptions Estimate2 Home Page -‐ Sign-‐up As a Shift administrator, I want users to

be able to create an account in Shift so they can begin to use its features.

(Refer to v0503-‐FINAL) There would be one or more links available on the home page.

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3 Home Page -‐ Licensed Statistics As a Shift administrator, I want the home page to include a visualization of some licensed detailed OSU statistics from within Shift.

(Refer to v0503-‐FINAL) Assume this is five quantities that are shown in a graph visualization like number of user, number of events, etc.

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4 Home Page -‐ Login As a Shift administrator, I want the home page to provide a way for users to login to Shift provided that they already have an account.

(Refer to v0503-‐FINAL) 1

5 Home Page -‐ OSU Statistics As a Shift adminstrator, I want the home page to include a large, prominent visualization of OSU Shift statistics.

(Refer to v0503-‐FINAL) This may have to be delayed until there is enough meaningful data in Shift to display. This is included in the estimate above.

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6 Events -‐ Search As a visitor to the Shift site, I want to be able to search Shift for events related to my search terms so I can plan my schedule.

(Refer to v0503-‐FINAL) The user should be able to enter search criteria into a search box, press enter and then be shown search results. Assumes this shows day, week, month and all (list) views. The list view would show today and future only. There would also be a way to view the user's calendar of events that have been subscribed to or RSVP'd for.

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7 Search -‐ Display Search Terms As a user, I want the original search terms to remain in the search box and be editable on the results page after my results are returned so I can review what it is that I searched for.


8 Search -‐ Paging Results As a visitor to Shift, I want to be able to page through results so that I am not overwhelmed with a very large number of results all appearing on one page.

(Refer to v0503-‐FINAL) In the calendar view, this would be accomplished by providing paging arrows so the user can navigate to the next or previous month (or week or day).

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9 Events -‐ Search Results As a visitor to Shift, I want to be shown event information for each event matching my search including the name, day, date, time, location, associated pillars, description and number of guests attending (if applicable) on the search results page so I can decide what events I want to attend.

(Refer to v0503-‐FINAL) Events will appear in the search results even after they are full with participants. Included in "Events -‐ Search" story estimate.

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10 Events -‐ Filter Results As a visitor to Shift, I want to be able to filter the results of my event search by pillar or student classification (undergraduate, graduate, professional, grad/prof) or organizations.

(Refer to v0503-‐FINAL) Included in "Events -‐ Search" story estimate.

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11 Events -‐ Details As a visitor to Shift, when I click on an event in any view, I want to be shown the details of that event so I can see all the information related to events I'm interested in.

(Refer to v0503-‐FINAL -‐ Page 8 for detail fields) Estimated for modal box functionality. (Accessibility needs to be addressed.)

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12 Events -‐ Details Views As a Shift administrator, I want the system to keep track of the number of times an event is viewed so that users can see how many other people have viewed an event that they click on.

(Refer to v0503-‐FINAL -‐ Page 8 for detail fields)

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13 Events -‐ Toggle Views As a visitor to Shift, I want to be able to toggle the view of my search results between list view and calendar view (month, week and day) so I can easily scan the results.

(Refer to v0503-‐FINAL) The Student Life calendar would be a good template for this. List view would be the default. Results should be shown in alphabetical order by event name. Included in "Events -‐ Search" story estimate.

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14 Events -‐ Organization Profile Picture As a representative for an organization, I want all the events created for my organization that appear in the event search results to show an organization profile picture so visitors to Shift can more easily associate the events with my organization.


User Interface Requirements Story Examples - one of more than 300 initial UI Requirements

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127 tEAM MEMbERs

RoleviCE PREsidENt

ProjectCOuNCiL Of gRAduAtE studENts

In the Spring of 2011, I was elected as the Vice President of the Graduate Student Body. In this position I am expected to maintain the internal organization of the Council of Graduate Students. This responsibility includes managing more than 80 Delegate Departmental Representatives, appointing to more than 100 University Committees, maintaining more than 10 internal Council Committees and acting as the Executive Officer for internal affairs.

This opportunity has provided me the avenue to research, in a service design capacity the systems of the Council. It has also given me the opportunity to redesign several websites and creates several communication plans for internal Council services.

• Manage the internal activities of the Council of Graduate Students

• Maintain global communication standards for the Council

• Operate the internal Committees• Appoint to the external

University Committees• Plan and execute the annual Hayes

Research Forum.

Annual Hayes Research Forum Poster

THE OHIO STATE UNIVERSITY

EDWARD F. HAYESGRADUATE RESEARCH FORUM

Friday, February 24, 2012at the Ohio Union

Co-sponsored byCouncil of Graduate StudentsOffice of ResearchGraduate School

Abstracts due by December 16, 2011

Submit abstracts onlinehttp://cgs.osu.edu

at Ohio State COUNCIL OF GRADUATE STUDENTs

CGS.OSU.EDU

We collectthem all

M.A. • M.S. • PH.D. • M.ED. • M.ARCH • MFA • AU.D. • M.BLE • M.C.R.P. • ED.S • M.ED • M.H.A. •

M.P.H. • M.L.H.R. • M.L.A. • M.ACC • M.B.A. • M.MUS • D.M.A. • D.N.P. • D.P.T. • M.P.A. • M.S.W. • M.A.S. •

M.S.L. • M.B.O.E.

Weekly Newscgs.osu.edu

CGS Weekly News Header Design

Advertisement T-shirt design

2012Edward F. HayesGraduate Research Forum

FeedbackSurveyPurposeThe purpose it to understand any issues around the Hayes Forum and to seek input on general graduate student concerns. The information gathered by this survey will impact future forums as well as the experiences graduate students have ongoing.

Hayes Forum Assessment Survey

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RoleREsEARCHER

ProjectNAtiONWidE usAbiLity tEAM EvALuAtiON

During the summer of 2010, I participated on a design team’s who was asked to evaluate the Nationwide Internet Usability Team. We were asked to evaluate the group as if we had no prior knowledge of the organization, its structure, or the nature of their work.

Over the course of two months, our team had a primary research goal of identifying and visualizing the structure of the team, the organization of Nationwide and the associated partners of the Usability Team. To achieve this goal we interviewed over 50 people from various parts of the company, observed daily practices and sat in on agile production meetings. We also used secondary research to better understand their process from an agile point of view and an academic view of usability.

In the end, we produced an interactive PDF that could be emailed, used on the web, and printed if necessary. This document described, visually, the Team’s process and all members of the team by position. The document was completely circular - any one link on a page could lead you to a complimentary point in the document.

• Establish discuss guides• Schedule interviews• Moderate interviews• Observe team proceedings• Visualize findings

To the right are example pages from the final deliverable document. Due to confidentiality agreements we were asked not to provide these documents in a legible way; however, we can discuss the project and what happened.

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Thank You For Your time

ALLEN J COCHRAN

Allen J Cochran Columbus, Ohio [email protected] (513) 633-8888

Allen J Cochran, Copyright © All Rights Reserved, 2012

www.allenjcochran.com