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8 better practices from information architecture
Lou Rosenfeld •! Rosenfeld Media •! rosenfeldmedia.com
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A little goes a long wayA handful of queries/tasks/ways to navigate/features/ documents meet the needs of your most important audiences
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from Christian Rohrer: http://is.gd/95HSQ2
Balanced research leads to true insight, new opportunities
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Steward Brand’s Pace Layering model Typical design
focus
Stuff that gets ignored:mission, vision, charter, goals, KPI, objectives
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Contextual navigation: your site’s desire lines
Deep navigation requires content modeling:
a better approach to deep IA and content structuring
Determine through content modeling, site
search analytics
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Recognizing specialized queries(e.g., proper nouns, dates, unique ID#s)
search pattern: TA292761
search pattern: regulations
March 2011
search pattern: regulations
Caterpillar
search pattern: regulations Owens
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" " Treat your content like an onion
layerinformation architecture
usability content strategy
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indexed by search engine
leave it alone leave it alone
tagged by userssqueaky wheel issues
addressedrefresh annually
tagged by experts (non-topical tags)
test with a service (e.g., UserTesting.com)
refresh monthly
tagged by experts (topical tags)
“traditional” lab-based user testing
titled according to guidelines
content models for contextual navigation
A/B testingstructured according
to schema
to do
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Your site is a moving target built on moving targets
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Summary:8 IA better practices
1. Diagnose the important problems
2. Balance your evidence
3. Advocate for the long term
4. Measure engagement
5. Support contextual navigation
6. Improve search across silos
7. Combine design approaches effectively
8. Tune your design over time
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Say hello
Lou Rosenfeld
Rosenfeld Media!
www.louisrosenfeld.com | @louisrosenfeldwww.rosenfeldmedia.com | @rosenfeldmedia
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