A brand new public service websiteBoosting IND.nl from zero UX to new energy in 6 months

2016

Online teams, Performance & Fun

Adem - Annemiek – Audrey – Carl – Daphne – Dennis

Dumky – Gerard - Heleen – Jan Paul – Juul - Marcel - Martin Meike – Nora - Patricia – Petra– Richard - Serge - Tom

Sander –Vera – Vincent - Vincent

Team IND.nl 2016

IND.nl for years…

- Concept - UX / Visual Design - Content - SEO - Structure - Responsive

UX focuspoints

Approach

- Concept sprint: Sprint 0 - Combi sprints - Realisation sprints

Approach

Concept sprint: Sprint 0Use existing research, reports and analysis to define your concept

- Webanalytics reports - Client interviews - Feedback - Benchmarks - Content optimising proposals

Research

- Ideas - Insights - Wishes - Ambitions - Goals

Define

- Post-its - Stickers - Prints - Pictures - Designs - Flow Charts

Use

Online teams, Performance & Fun

No war room?Make war walls

Combi sprintsCreate prototypes and test your product

- Explorations concept - Design deepdives - Feedback content team

First combi sprints

- Usertests - Organisation feedback - Concept & design optimisations - Finetuning from content team

Second combi sprints

- Online proposition IND.nl - Navigation structure - Flowcharts - Modular template design

Team output- Copy Guide - Foto Guide - Approach Content Migration - Approach CMS Implementation

Online teams, Performance & Fun

Continuously define, create, test and adapt your product

Realisation sprintsComplete realisation in 3 months

- Frontend - Backend - Descriptions & Documentation - Design - Infra

Flexible tech team

- Copy writers - Reviewers - Publishers

Flexible content team

Online teams, Performance & Fun

Organise sneakpreviewsessions for customer teams

GO LIVE!November 4th 2016