A cross-disciplinary approach to design ICTs enabling active ageing and social inclusion

A cross-disciplinary approach to design ICTs enabling active ageing and social inclusion

Marco Camilli, Ph.D. Laboratory of Usability and Accessibility | LUA

Dept. of Planning, Design and Technology of Architecture

7th Conference on Euro-Mediterranean Public Management Dialogue | 08 – 10 October Rome, Italy | “Tor Vergata” University

21/10/14 Marco Camilli, PhD MED7 Conference

Pagina 2

Background – Europe for population ageing Decisions and funding programmes

•  EU Decision 940/2011/EU: “2012 European Year for Active Ageing and

Solidarity between Generations”

•  EU 2020 Smart Growth – Flagship initiative: “European innovation partnership

on active and healthy ageing”

•  HORIZON 2020 Societal Challenge: “Health, demographic change and

wellbeing”

21/10/14 Pagina 3

Background – Growing population ageing In 2010-2050, the 65+ aged population will increase of 85% on average in EU-27

Source: Gaßner and Conrad, 2010

Marco Camilli, PhD MED7 Conference

21/10/14 Pagina 4

Background – Dependency ratio Share of people can contribute to the finance public budget on the total population

In 2050, more than 50 inactive elderly per 100 employees



21/10/14 Pagina 5

Background – Health care expenditure 2010-2060, the projected public budget will increase of 1.1% of GDP on average in EU-27



21/10/14 Pagina 6

Background – Long-term cares expenditure In the 2060, the projected public budget will be close to the double compared to the 2010



21/10/14 Pagina 7

Background – The “Active Ageing” Independence, social participation, care, self-fulfillment and dignity (UN, 1991)

Social opportunity

•  Only the 20% of the over eighty population suffers of limiting diseases like dementia;

•  the other 80% can maintain independent and autonomous living. (Commission of the European Community, 2006)

Social innovation

•  Enhancing independent living, social inclusion, self-care and self-determination of that 80% of elderly promoting its active ageing.

•  This share of population is also predicted to increase its purchasing power and the demand for goods and services.


21/10/14 Pagina 8

Background – ICTs enabling Active Ageing Improving services accessibility and independent living

Technological opportunity

•  “ICT can help the older individuals to improve quality of life, stay healthier and live independently for longer” (Action Plan on Information and Communications Technology for Ageing, Commission of the European Community, 2007 p.4).

•  Since 2007, Ambient Assisted Living (AAL) funding programme of the EC promotes projects focusing on ICT-based products enabling the independent living of elderly (e.g. security, health care at home, etc.)

Digital divide (e.g. cultural values, lack of policies, habits, education, etc.)

•  The 40% of the 55-64 aged people never used Internet; the 63% for the elderly aged between 65 and 74.

(Eurostat database cited in Krawczyk, 2013).


21/10/14 Pagina 9

Proposal – Social Innovation by Design A cross-disciplinary approach for enhancing the elderly experience of ICT-based products and services

Ethnography Design

Thinking Positive

Technology

Social Science Product Design Computer Science

Learning about the socio-technical context and the people living in it

Growing new ideas of products, services

and processes to meet social needs

Developing ICTs integrated in products

that offer new means to satisfy emotional needs


21/10/14 Pagina 10

Proposal – Social Innovation by Design cont’d A learning process by “trial and error”

Brown, T. (2009). Change by Design. New York

Innovation target: specific types of people with their needs, expectations, desires, competences, habits and constraints. Precondition: viable technologies and sustainable economic/production models. Iterative process: design and evaluation phases involving the end-users from the early steps of the process.


21/10/14 Pagina 11

Proposal – Design Thinking “innovation powered by…direct observation of what people want and need in their lives …”

Brown, T. (2009). Change by Design. New York

Innovation issue In the ICT, the risk of the Innovation is that making something of new becomes more important than making something of useful. Design for Social Innovation Observing the people behaviour is necessary to define the “user profile” and “user journey” where introducing the new product or service within “novel experiences” in the people’s daily life.


21/10/14 Pagina 12

Proposal – Design for Experience Definition of the user profile: “Persona”

Age: 68 Education: BSc Past occupation: Secretary Place/Country: Swanage, U.K. Family: Married with 2 sons Informatics skills: Sufficient

Internet use: Daily Bandwidth: Flat DSL Devices: PC + Smartphone

Dorothy Gale | The gymnast “I love be active, everyday”


21/10/14 Pagina 13

Proposal – Design for Experience Inspection of people behaviour: “User journey”

DE

VIC

ES

/ M

ED

IA

DAILY CONTEXTS


21/10/14 Pagina 14

Proposal – Experience Economy Product competition cycle

Technological innovation

Improvement

Maturation

Functionalities

Reliability

Convenience

Commodification

Price

Christensen, C. M. (1997). European Management Journal, 15(1), 21–41.


21/10/14 Pagina 15

Proposal – Experience Economy Product competition cycle

Technological innovation

Improvement

Maturation

Functionalities

Reliability

Convenience

Commodification

Price

Candi, M., & Saemundsson, R. J. (2011). Journal of Product Innovation Management, 28(4), 536–557.

Emotional value

Experiences


21/10/14 Pagina 16

Objectives – Social Innovation for the growth Matching to the Europe 2020 Growth Strategy

Smart Growth

Sustainable Growth

Inclusive Growth

Supply of products and services for the elderly’s demand for new goods supporting their healthy

and active life.

Tools supporting the active ageing and the independency of the elderly, reducing the overloading of public

services.

New ICT solutions (e.g. services) that

support the independency of the elderly promote also their social inclusion.

An intergenerational growth may increase the employment opportunities for youth in ICT-related sectors.


Marco Camilli, Ph.D. [email protected]

Laboratory of Usability and Accessibility | LUA

Dept. of Planning, Design and Technology of Architecture

Thanks for your attention!

7th Conference on Euro-Mediterranean Public Management Dialogue | 08 – 10 October Rome, Italy | “Tor Vergata” University