WHEN I SAY JUMP, YOU

JUMP.

OK.

- Det kommer nästan ingen genomden där dörren.Jag visste väl att

webben inte skulle leverera!

–NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!

IMPRESSIONSEXPECTATIONS

ENTRYINTERACTION

RESULTEXIT

EXPERIENCE

IMPRESSIONSEXPECTATIONS

ENTRYINTERACTION

RESULTEXIT

EXPERIENCE

MARKETING WEB SALES

IMPRESSIONSEXPECTATIONS

ENTRYINTERACTION

RESULTEXIT

EXPERIENCE

MARKETING WEB SALES

CUSTOMER SERVICE / SUPPORT

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

CAN I GET THIS DELIVERED TOMORROW?

NO, I’M AFRAID THAT COSTS EXTRA...

YES, OF COURSE! HOW WOULD YOU LIKE TO

PAY FOR THAT?

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ATTRACT

CLARIFY

ENGAGE

ADAPT

WOW

EXTEND

ONE MORE...

CONSIDERcan you build an upload form for publishing photos to a website?

CONSIDERcan you help people share

photos online?

#7SOLVE THE

RIGHT (USER’S) PROBLEM

Create superior websites by eliminating hurdles throughout the user journey. Advice from @axbom at #sdc2012 http://axbom.se/sdc

Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.