C R E A T I V E B R I E F F O R C R E A T I V E M I N D S

On July 08, 2013 Aeroflot, Russia’s leading airline, was unveiled as

The Official Carrier of Manchester United Football Club

“We are a truly global airline offering the shortest route between Europe and Asia. Our partnership with Manchester United is based

on this global outlook and shared values including teamwork, a focus on quality, pride in our heritage and an innovative and

forward-looking attitude”,- Vitaly Saveliev, CEO, Aeroflot

“Manchester United and Aeroflot share many of the same values and we are pleased to be welcoming such a like-minded company to our family of sponsors.

Like the club, Aeroflot demonstrates team work, quality and a pride in its heritage, whilst still embracing new technologies and innovations.

They have developed to become Russia’s leading airline which is demonstrated by the number of awards they have received”,

- Richard Arnold, Group Managing Director, Manchester United

*Detailed technical information can be found at the end of the brief

• create a script for the TV commercial with viral potential for digital to bring the news to people who can fly from Asia to Europe by Aeroflot

1st nomination: 2nd nomination:

• create a key visual for press and billboards to bring the news to people who can fly from Europe to Asia by Aeroflot

• safety• reliability• modernity

• international class• comfort• high-quality service

Aeroflot’s brand attributes for European market:

• Aeroflot is a company with a team of high-level professionals recognized all over the world

• Aeroflot – it’s an innovation that breaks your ideas about comfort and service standard

• With Aeroflot you are always assured of perfect service

• The high professionalism of the board crew (international chefs, Boeing engineers, the staff on the ground and in the air)

• Highly awarded company

• Innovation (new park of aircrafts, business class seats, a modern airline hub)

• Partnership with MU

• success• safety• reliability• modernity

• innovation• comfort• high-quality service

Aeroflot’s brand attributes for Asian market:

• Aeroflot is one of the most successful and fast-growing airlines in the world

• We are dedicated to continuous development and progress for you to get the best service

• 20% increase in air travel (and other economic indicators of the Company)

• Investing in the aircraft/service (new fleet of aircrafts etc.)

• Outstanding service in business class (Michelin standard service)

• Aeroflot offers the advantage of speed/efficiency for passengers due to fly through Moscow (the route is shorter than via Dubai)

• Reds go Russian • Official for Russians and Devils • Man U, who's next?

• Not just for Devils • Sir Alex’ blessing • Tested on Reds

Football travel package in Manchester for game between Manchester United & Manchester City

Air tickets, Radisson Blu Edwardian 5* accommodation, skybox at the Old Trafford stadium, March 1, 2014

• Call for entries is open from 26/08 till 8/11.2013• To participate in the contest you need to be registered on festival.ru/aeroflot to upload your works and to read the terms of the contest

• For script you can use: pdf, doc, ppt, key• For key visual you can use: ai, eps, cdr

• Script: video duration is 30 sec• Key-visual for press: A4 in the vertical and horizontal version• Key-visual for billboards: no limits, fell free, use imagination

• Don’t use alcohol, gambling and comparison with competitors• If you’d like to use players, please use only 3 players of Manchester United FC in a script or in a key visual

• Creating key visuals for press and out-of-home should be considered a local specificity of European market: France, Germany and UK• Creating a script for the TV commercial should be considered a local specificity of Asian market: China, Japan and Korea• Create your own slogan for key visual and TV script

Celebrating its 90-th anniversary in 2013, Aeroflot is Russia’s flagship airline and the largest national air company. Proudly being a member of the SkyTeam global airline alliance, Aeroflot with its partnering members provides service to more than 1000

destinations in 178 countries. Aeroflot operates one of the most modern and youngest fleets in Europe counting 138 aircraft formed by Airbus, Boeing and Sukhoi airliners with

an average airplane age between five and six years old. In 2012 Aeroflot carried 17.7 million passengers (27.5 million passengers as Aeroflot Group), continuously showing the

best results in modern Russia’s history. In June 2013 Aeroflot was for the second time awarded by SKYTRAX as The Best Airline in Eastern Europe.

Find more at www.aeroflot.com

1. Study issue: Aeroflot was unveiled as the official carrier of Manchester United Football Club

2. Accept the challenge:Create a script for the TV commercial or a key visual for press and billboards to

bring the news to people who can fly from Europe to Asia by Aeroflot

3. Win the prize: Week trip to Manchester for game between

Manchester United & Manchester City

festival.ru/aeroflotaeroflot@festival.ru#aeroflotreddevils