Alster cloud brand_book_v1

1

Brand book

Content

1. Intro / page 4

2. Sign / page 62.1 Sign and Logo usage / page 8

2.2 Unalowed use / page 10

2.3 Sign variations / page 11

3.Fonts / page 123.1 Serif / page 12

3.2 Sans serif / page 13

4. Grid / page 14

5. Color / page 165.1 Main color / page 16

5.2 Color palet / page 17

6. VIsual graphics / page 18

7. Mock ups / page 19

4 5AlsterCloud brand book

Clarity

truth

Esteem

Transparancy

Responsibility

AlsterCloud may be an IT company, but everything we do is deeply rooted in our life and company philosophy.

Creating Future – Living Dreams

Creating Future - Living Dreams

The path to this goal is paved with Alster-Cloud most charished values.The one we hold in the highest regard is the appreciation and love for human beings - our team, partners, customers, all of our friends and families and beyond.

Second is the truth that gives us and our customers peace, confidence and strength. Though it lies within us, it lives between us. If we succeed to communicate it clearly we have the foundation to look for solution.

Final choice may be customer’s responsibility, but it is ours to find the right solution, show all the paths to reach it and suggest the right one to take, even if it’s less traveled.

Here, the key is in clarity of our words as a reflection of our thoughts.

Once we understand one another, the solu-tion is at arm’s reach and transparency will empower us to obatin it together.

Proffessional / Fun / inovative / modern / Happy / Young / creative / safe / reliable / honest

Rules given in this book are there to help you use the logo, colors, typography and other parts of the AlsterCloud visual identity.


Cloud Water waves

The main idea came from the company name; AlsterCloud.

The design illustrates the main words that define us: clarity, truth, esteem, trans-parency, responsability and fun. It is our main representative.

Sign

Alster, a river in Hamburg Germany, gave us the waves reference. A wave is unstoppable, a force of nature that sweeps over everything in its path, it indicates strength and inevitability.With that it symbolizes the only constant in life - change.We are aiming to be that change.

Cloud is a symbol of eternal possibilities and ideas and is frequently associated with higher thought. Storm clouds may symbolize the lightning flash of inspiration, or the thunderclap of an unavoidable realization.

Cloud and waves are a symbols ofimagination, new fresh ideas and fun.

Made to serve us good, logo must behonored and respected. Here you can find a few rules to help you to do so.


Designed to be simple, you can use it for the web and for the print media without any changes or problems.Sign and logo color should always be the main identity color, white and black in black and white print.

Sign and LOGO Usage

The size of it must be proportionaly shrinked or enlarged if needed. It can be used as it is shown on this page.

Color: negative Positive: black and white

The frame around the sign must always be respected. These are the measurments of that frame.

The space between the main sign and the logo should always be in these numbers. It can change proportionaly with the logo and the sign if needed.

Color: negative

Positive: black and white

Negative: black and white

Negative: black and white

W: 26pxH: 28px

W: 9.172mmH: 9.878mm

2.982mm / 8.452px


Unalowed usePlease don’t torture our cloud.

Sign Variations

Power Crazy vibes

Great vibrations

Design team Work

Management teamThe Boss

Developers team

These are the variations of the main sign.


Fonts

Serif:

Bold Cond

RegularBold Cond Italic

Italic

Medium

BoldMedium Italic

Bold Italic

Minion Pro

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz0123456789!@#$%^&*()_+<>?:;”{}.,[]

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Sans serif:

Sans serif: BEBAS NEUE

Gotham Narrow

Thin

Extra Light

Thin Italic

Extra Light Italic

Light

Book

Medium

Bold

Light Italic

Book Italic

Medium Italic

Bold Italic

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz0123456789!@#$%^&*()_+<>?:;”{}.,[]

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facili-si. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Black

UltraBlack Italic

Ultra Italic

Gotham Narrow / It should be used for short text passages, titles. Black are allowed only on memorandums or other kind of black and white print. For other design uses only the official identity colors. This is applicable for any type of text.

Bebas neue / For big titles only. Minion Pro / It should be used for texts made for long reading. More for print.


Grid

Grid must be honored always, it is there to facilitate current and any design in the future.Columns give you endless possibilities and freedom to arrange text and photo-graphs depending on your need.All text must be aligned inside the grid with the exception: the photos and other identity elements could go outside that grid if needed.The grid has been done by the golden ratio.

A4 format

A3 formatGolden ratio


colorR:117 G:197 B:148C:54.72 M:0 Y:54.78 K:0

R:93 G:93 B:93C:61.98 M:53.84 Y:52.96 K:25.66

Main color

Text color

Main color and main text color can be used for any print or web made material.

This is official color pallet, please use it for any print or web made material. Black is allowed only on memorandums or other kind of black and white print.

R:146 G:205 B:207C:41.72 M:3.37 Y:19.06 K:0

R:0 G:169 B:142C:79.07 M:7.86 Y:56.16 K:0.11

R:161 G:236 B:221C:32.94 M:0 Y:18.99 K:0

R:217 G:185 B:235C:14.27 M:28.63 Y:0 K:0

R:175 G:177 B:180C:32.22 M:24.96 Y:23.84 K:0

R:211 G:204 B:195C:16.83 M:15.97 Y:20.57 K:0

R:179 G:198 B:213C:29.39 M:14.41 Y:9.96 K:0

R:136 G:138 B:140C:49.25 M:39.86 Y:38.95 K:3.81

R:153 G:153 B:148C:39.94 M:35.39 Y:38.9 K:1.24

R:255 G:255 B:255C:0 M:0 Y:0 K:0


visual graphics

Waves

Straight lines

Signvariations

Visual graphics are made from simple elements in order to fulfill AlsterCloud visual identity.

It shoud never block and make other elements like text or photos unclear.

Mock ups

These are the application examples of the AlsterCloud visual identity.

Bussiness cards

Memorandum and folder


Envelope

Usb driveNotebook

Ball pen

Cup coaster

Wallpapers /iphone and ipad mini

22 AlsterCloud brand book

Wallpaper /MacBook Pro

Property of AlsterCloudwww.alstercloud.de

+38111345678+38111345678

Španskih boraca 24v11000 Beograd

Creating Future - Living Dreams

24 AlsterCloud brand book

Version: 1.015. Februar 2014.