MAGAZINE COVER ANALYSIS

Shahbano Nadeem

MASTHEAD

COVER LINE

MAIN COVER LINE

MAIN PHOTO

MAIN COVER LINE

COVER LINE

Date

Footer

This is the name of the magazine printed in bold letters usually on the top. This ensures readers or potential readers to recognize the magazine from afar and also creates a branding image making the magazine house a prominence amongst competition.

The magazine name is usually written in dark letters with a lighter background to create brand visibility.The VOGUE fashion magazine house publishes the country name within the masthead because of its many branches worldwide. A common convention is that they fit the country name in any of the letters of the masthead.

MASTHEAD

Main Cover Image

This image usually depicts a model or any celebrity of sorts who has given a personal interview with the magazine within that month. This particular image portrays the model and actress Kate Upton wearing an outfit from a famous fashion house and colors complimenting the magazine theme.

Main Cover Line

This is the main selling point of the magazine which is related to the exclusive interview given by the celebrity with regard to a certain topic. The tagline above is usually meant to grab attention by using striking words and font.

MAIN COVER LINE

This line is meant to display the more widespread topics within the magazine. This particular line says, “How to wear the looks of 2014”, which involves fashion advice and trending styles of the latest fast or high fashion houses.

These lines are written in different fonts and text colors to create a classier and blended look to the design of the magazine. The word Beleza is written in larger font means ‘beauty’

LAYOUT & TYPOGRAPHY

The layout of this magazine is in a ‘C’ shape. This creates an aura of sophistication and gives visibility to the main cover image.

WEBSITE

This helps readers to visit the official website of the magazine house where they can choose any previous or the latest issues to read and sign up to newsletters or subscribe online.

ISSUE NUMBER AND MONTH OF ISSUE

This is the issue number of the magazine which also helps people to search for particular issues easily. Because this magazine is published monthly, the month of issue is also added.

COLOR SCHEME

Every issue of VOGUE has a different color palette monthly according to the angle and trend of the month. The model or celebrity illustrated on the cover is usually dressed according to the color palette to give a glamorous look to the magazine.

MASTHEAD

COVER LINE

BARCODE

MAIN COVER LINE

PUFF

MONTH/DATE

MAIN IMAGE

TAGLINE

MASTHEAD

The cover of Cosmopolitan magazine depicts the masthead on the top in bold and eye-catching letters. The Cosmopolitan is a must-have for women as it contains beauty tips and fashion advice.

MAIN COVER IMAGEThis displays the celebrity of the month. This issue has Sonam Kapoor, the model and actress, on the cover and contains an interview with her talking about fashion, her family etc.

BARCODEThis can be scanned for the date of issue, price and the location where the magazine is purchased.

PUFFThis is meant to attract the reader’s attention to the magazine’s own piece of news headlines. It is a pop-up of any exclusive information to make the magazine more appealing.

MAIN COVER LINE

This cover line shows the main purpose of the issue of the month, depending on the frequency of the issuance of the magazines.

COVER LINEThis is relating to marketing research which is relevant to the main cover line and the purpose of the magazine which covers beauty advice.

TAGLINEThis is a tagline that changes every month. This highlights the uniqueness of each issue and hence enhances the selling point.

DATE OF ISSUE

This displays the date of issue of the magazine.

COVER LINE

MAIN IMAGE

MAIN COVER LINE

MASTHEAD

DATE

MASTHEAD

Masthead is known to be title of the cover that is the most prominent text . It is usually seen on the top of the page in bold and dark color.

COVER LINESCover lines provides the audience a sneak peak regarding what’s inside the magazine. They usually fill up the spaces on the cover making it more appealing.

MAIN COVER IMAGEThis is the cover photo located on the center of the page. Main image usually consists of celebrity in order it appealing to the audience.

MAIN COVER LINE

After the masthead the second largest text seen on the cover is the ‘main cover line’. This text highlights the main content of the magazine. It can be seen on bottom center or corner of the page.

DATE This is the date of issuance with the price of the magazine.