APPLYING IMAGINATION: DESIGN FOR THE FUTURE

UXPA DALLAS: LIGHTNING TALKS ON DESIGN AND USABILITY

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Jan 2015 - @PhilipLikens

STORYTELLING IS A CORE UX SKILL, LET’S APPLY IT.

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OUR STORIES LACK RIGOR. SO WE’RE WRONG MOST

OF THE TIME.

WE HAVE TO TAKE INTO ACCOUNT DEPENDENT

TECHNOLOGIES.

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CULTURE, ECONOMY, BEHAVIOR ALL PLAY

THEIR PART.

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BETTER PREDICTING FUTURE TECHNOLOGY

MAKES US LESS REACTIVE.

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TECHNOLOGY IS MOVING FASTER

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THIS MATTERS BECAUSE I WANT TO BE RELEVANT IN

10, 20, 30 YEARS.

@PhilipLikens

SEVEN QUESTIONS TO MAP A TECHNOLOGY TO

BUSINESS AND CAREER (APPLIED TO WEARABLES)

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ONE:WHAT IS IT?

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TWO: WHAT CAN IT DO?

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THREE: WHY DOES IT MATTER?

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FOUR: WHERE DO I START?

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FIVE: HOW DO I DESIGN

FOR IT?

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SIX: WHAT DOES IT MEAN FOR

OUR PROFESSION?

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SEVEN: WHERE ARE WE HEADED?

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THE ANSWERS EMERGE FROM RESEARCH AND

CONVERSATIONS.

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EACH TECHNOLOGY WILL HAVE IT’S OWN CAREER

IMPLICATIONS.

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EACH TECHNOLOGY WILL HAVE IT’S OWN

IMPLICATIONS FOR YOUR ORGANIZATION.

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THANK YOU

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