@azollers

Apprenticeship Now!Alla Zollers

Hi, my name is Alla Zollers and I am here to passionately advocate for apprenticeship in the UX profession. I care deeply about the next generation of designers that are coming into our profession, and want to make sure that they get the support and knowledge that they need to become our leaders.

UX is Mainstream

I would like to start out by congratulating all of us. We made it! In case you didnʼt get the memo, our profession is mainstream and business are not only seeing the value of design, but also investing in design in their organization.

#2 Hardest Job to Fill

In fact, in an article in Inc magazine, user experience was named as the second hardest job to fill in 2012 after software engineers. This means that there are more job opportunities than ever before, and a high-demand for designers.

High Market Demand

The reality of the situation is that the majority of the new openings are for senior designers with 3 or more years of experience. So how are junior designers, who might have less than a year of experience, supposed to become senior designers?

Barrier to Entry

Our profession has a barrier to entry. In fact there is a gap in the 0-3 year range, where people with 0-3 years of experience are not able to hired. Itʼs a catch-22, where you need 3 years of experience to get the job and you need the job in order to get the experience. There are many talented people graduating from design programs or wanting to make a career shift into UX, but do not have the years of experience.

Foot in the Door

It breaks my heart, but I have been personally told by junior designers and current senior designers that the only way they can get started in the field is by lying about their years of experience to get a position. Then they did their best to sink or swim and learn what they could on the job. It is our responsibility as a profession to provide avenues for new designers to get the experience they need to become senior designers.

What is the impact?

What is the impact on us a profession if we donʼt help aspiring designers? Aside from not being able to meet the demands of the market, we will also continue having the same conversations at these events and conferences because junior people will be re-learning all the knowledge that we already possess.

What is the impact?

We truly risk progress, innovation and honestly, our hard won reputation. Is it worth the cost?

Apprenticeship

So I am here to advocate for apprenticeship. I mean the old school, master-apprentice model. The only difference being that in modern times you wonʼt get junior designers when they are teenagers.

Apprenticeship

What would the structure of an apprenticeship look like? It is a full-time staff position with ever increasing responsibility over time. The apprentice shadows the master, or senior designer, works on actual projects, and gets feedback on the work. The master trains, mentors and coaches the apprentice.

Not Internships

Dilbert Comic 3/18/1996

Not InternshipsAn apprenticeship is different than an internship, which is typically only available to currently enrolled students for a short period of time, typically 2-3 months. It is not an option for folks that have graduated and are in that experience gap, or for people that want to transition careers.

Not Mentoring

Mentorship is also different, although mentoring is often involved in an apprenticeship, mentoring alone is not structured enough to help a junior designer fully experience and understand how to handle all the situations that we as designers face everyday.

UX is a Craft

I advocate for apprenticeship because I believe that UX design is a craft. As we all know there is much more to design than putting boxes on the screen. UX design is about the head, the voice, the heart, and the hands.

Think Like a Designer

As designers we understand the needs of our customers and the real problem that we solving. We are able to know the questions to ask, communicate our thoughts, translate between teams in a clear and effective way.

Think Like a Designer

We empathize with our customers in our hearts, and advocate for them within our organizations. Finally, we bring all everything together and balance the needs in a design.

Tacit Knowledge

This is not something that can be taught in school because most of what I just described is tacit knowledge that can only be learned from experience and guidance - from apprenticeship.

Favorite Excuse

Now I have already anticipated all of your excuses for not wanting to have apprenticeship in your organization - the biggest one being time. I know all of you are probably thinking, well that sound great Alla but I just have so much work to do I donʼt have time to have an apprentice.

Do you have time ...

So let me answer that back with a few questions of my own. Do you have time do the job of multiple people?

Do you have time ...

Do you have time to spend months interviewing candidates as the demand rises? Do you have time to redo poor work because a person was never trained properly?

@azollers

Apprenticeship Now!Thank You

Letʼs all move the conversation and our profession forward together. No more excuses, “Apprenticeship Now” Thank you!