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STORE 1 : LIFESTYLE : (GARMENTS) BEFORE YOU ENTER THE STORE:

DOES THE STORE DRAW YOU IN? IF SO, HOW?

ANS: YES IT DOES.

IS THE DOOR OPEN OR CLOSED?

ANS: THE DOOR WAS OPEN

HOW DOES THIS MAKE YOU FEEL?

ANS: IT MAKES ME FEEL WELCOMING

HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?

ANS: VISIBLE, COLORFUL AND A SIMPLE LOWERCASE FONT.

WHAT DOES IT TELL YOU ABOUT THE STORE?

ANS: VARIED BRANDS WITH STYLISH GARMENTS

ENVIRONMENT:

WHAT IS THE COLOR SCHEME OF THE STORE? HOW DOES THIS AFFECT YOU?

ANS: WHITE COLOUS WALLS AND A HUGE STORE WHICH HAS VARIED GARMENTS.

WHAT TYPE OF FLOOR DOES THE STORE HAVE? HOW DOES THIS AFFECT THE ENVIRONMENT?

ANS: IT HAS WHITE TILES

HOW HIGH IS THE CEILING? HOW DOES THIS FEEL?

ANS:IT HAS A PIPED ROOFING WITH SMALL LIGHTS PLACED.

HOW BRIGHTLY LIT IS THE STORE? HOW DOES THIS AFFECT YOU?

ANS: YES IT WAS BRIGHT .

HOW LOUD IS THE ENVIRONMENT?

ANS: WAS MORE WAS LOUD WITH MANY CONSUMERS

WHAT IS CAUSING THE NOISE?

ANS: MANY CONSUMERS SHOPPING AND EVERYTHING JUST BUSY AND A NOISY ENVIRONMENT

IS THERE MUSIC PLAYING? IF SO, DOES IT FIT THE ENVIRONMENT?

ANS: NO , THERE IS NO MUSIC PLAYED.

IS THE STORE WARM OR COLD?

ANS: NEITHER

IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE?

ANS: YES, THE STORE CROWED WITH MERCHANDISE.

DOES THE STORE HAVE A DISTINCTIVE SMELL?

ANS: NO

WHERE IS THE CASH REGISTER LOCATED?

ANS: IT LOCATED IN THE MIDDLE OF THE STORE.

HOW VISIBLE IS THE STORE SECURITY?

ANS: THE STORE HAD 2 SECURITY GUARDS WITH CC CAMERAS IN THE STORE

HOW LONG DO YOU WANT TO STAY IN THIS STORE?

ANS: I DID STAY FOR AROUND 10 MINS IN THE STORE

DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE?

ANS: IT DOES

PERSONNEL:

HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT?

ANS: THE SALES PERSON WOULD ONLY HELP YOU, IF NEEDED.

DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?

ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.

DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY?

ANS: NOT REALLY

WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?

ANS: FEW SALES MEN AND MANY CUSTOMERS

WHAT AGE AND GENDER ARE THE EMPLOYEES?

ANS: 20 TO 25 YEARS, EQUAL AMOUNT OF MEN AND WOMEN

ARE THE SALESPEOPLE USING THE STORE PRODUCTS?

ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS.

DO THE SALESPEOPLE HAVE A UNIFORM?

ANS: YES, THEY DO. T-SHIRT AND JEANS DRESS CODE.

DO THE SALESPEOPLE MATCH THE STORES IMAGE?

ANS: YES

PRODUCTS:

WHAT IS THE FIRST PRODUCT THAT YOU NOTICE?

ANS: FORMALS CLOTHING

IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?

ANS: YES, THEY DO HAVE A DISPLAY TABLE WITH FEATURED CLOTHES.

WHERE ARE ITEMS THAT ARE “FOR SALE” LOCATED IN THE STORE?

ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT

HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION? BY PRICE? BY COLOR?

ANS: NEITHER , BY BRAND AND PRICE

ARE THERE FREE SAMPLES OR DEMONSTRATIONS?

ANS: FREE SAMPLES- NO, DEMONSTRATIONS PIECES- YES

WHAT PRODUCTS ARE AT EYE LEVEL?

ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL, THE DEMONSTRATION PIECES ARE PLACED ON THE TABLE BELOW EYE LEVEL.

WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS?

ANS: THE LARGE SIZES

WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED?

ANS:IT WATCHES RANGED FROM 150 RS TO 8000 ( I.E. 2$ TO 250$)

ARE THE PRICES OF THE PRODUCTS EASY TO FIND?

ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH CLOTH OR ATTIRE

ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?

ANS: EXCEPT THE BAR CODE DETECTOR, THERE WAS NO IMPULSE ITEMS

CUSTOMERS:

ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?

ANS: ALL AGE GROUPS, FRIENDS AND FAMILY

WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?

ANS: ALL AGE GROUPS FROM 18 TO 80 YEARS

WHEN A CUSTOMER ENTERS THE STORE, DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?

ANS: NOT REALLY, EVERYONE HAD THEIR OWN BRAND AND THEY OF CLOTHES THEY WANT

HOW LONG DO CUSTOMERS STAY IN THE STORE, ON AVERAGE?

ANS: MIN FIVE MINIMUM

DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED?

ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS

DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?

ANS: NO

WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE?

ANS: 75% OF THE PEOPLE.

STORE 2 : WILDCRAFT BEFORE YOU ENTER THE STORE:


ANS: YES IT DOES.


ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.


ANS: IT MAKES ME FEEL SPORTY


ANS: NOT THAT BIG, BUT EVIDENT


ANS: A SPORTY AND A MUDDY LOOK

ENVIRONMENT:


ANS: MORE OF RAW FOREST GREEN KIND OF COLOUR SCHEME . IT THE GIVES A RAGED LOOK TO THE STORES


ANS: IT HAS WOODEN FLOORING


ANS: IT HAS A HIGH CEILING AND FEEL COOL.


ANS: YES IT WAS A BIT DULL, WHICH IS SUITABLE TO THE RAGGED LOOK


ANS: CALM


ANS: THE VARIETY


ANS: NO , THERE IS NO MUSIC PLAYED.


ANS: NEITHER


ANS: SPARSE


ANS: YES THE NEW CLOTHING AND ACCESSORIES SMELL TO THE STORE


ANS: BEGINNING OF THE STORE TOWARDS THE RIGHT.


ANS: THE STORE HAD 1 SECURITY GUARD.




ANS: IT DOES

PERSONNEL:


ANS: YES, THEY HELP IN EVERY WAY POSSIBLE




ANS: NOT REALLY


ANS: ONE SALES MAN AND FEW CUSTOMERS (1:2) AT A TIME.


ANS: 20 YEARS, EQUAL AMOUNT OF MEN AND WOMEN


ANS: YES , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS.


ANS: NO


ANS: YES

PRODUCTS:


ANS: WILD CRAFT BAGS


ANS: NO




ANS: NEITHER, BY FUNCTION AND PRICE




ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL






ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.


ANS: NO, THEY DON’T

CUSTOMERS:


ANS: WITH FRIENDS OR FAMILY




ANS: NOT REALLY IN THE SAME DIRECTION




ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS


ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT



STORE 3 : WOMEN’S WORLD

BEFORE YOU ENTER THE STORE:


ANS: YES IT DOES. IT’S VERY COLORFUL


ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.


ANS: IT LOOKS BRIGHT WITH ELEGANT FESTIVE COLOURS


ANS: QUITE BIG WITH A LOTUS SYMBOL IN IT SHOWING FEMINISTIC FEATURES


ANS: IT GIVES A LARGER THAN LIFE LOOK WITH SPARKING AND DAZZLING CLOTHES.

ENVIRONMENT:


ANS: IVORY COLOUR WALLS WITH HEAVY LIGHTS


ANS: TILES FLOORING


ANS: AT LEAST 12 FEET HIGH CEILING


ANS: YES IT VERY BRIGHT AND COLOURFUL.


ANS: IS QUITE SUBTLE WITH A SENSE OF CELEBRATION KIND OF ENVIRONMENT


ANS: THE PEOPLE AROUND, CUSTOMERS


ANS: NO, THERE IS NO MUSIC PLAYED.


ANS: COLD


ANS: HAVE A GOOD AMOUNT OF CUSTOMERS FLAKING IN EVERYDAY


ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.


ANS: RIGHT AT THE MIDDLE OF THE STORE.


ANS: THE STORE HAD 1 SECURITY GUARD AND 4 TO 5 CC CAMERAS.




ANS: IT DOES

PERSONNEL:


ANS: YES, THEY HELP ONCE YOU ENTER THE STORE.




ANS: NOT REALLY


ANS: ONE SALES MAN ATTENDS ONE CUSTOMER .THEY SEE TO IT THAT THEY DON’T IGNORE ANY CUSTOME.


ANS: 20 – 35 YEARS, EQUAL AMOUNT OF MEN AND WOMEN




ANS: YES, THEY DO.


ANS: YES

PRODUCTS:


ANS: A MANNEQUIN WITH A GRAND SARREE


ANS: NO




ANS: NEITHER, BY MATERIALS AND PRICE




ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL






ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.



CUSTOMERS:


ANS: WITH FRIENDS OR FAMILY








ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS





STORE 4 : CROSS WORD: (A BOOK STORE)BEFORE YOU ENTER THE STORE:


ANS: YES IT DOES. THE WAY THE BOOKS ARE ARRANGED TO SHOWCASE THE SHOP ,LOOKS ARTISTIC


ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG.


ANS: THE VERY LOOK, DRIVES YOU INTO THE STORE


ANS: JUST A SIMPLE FONT AS IN THE CROSS WORD PUZZLE FONT IN THE NEWS PAPER


ANS: IT SO USER FRIENDLY AND GIVES YOU THE EASE OF SELECTING A BOOK AND BUYING IT

ENVIRONMENT:


ANS: THE STORE HAS WHITE WALLS, WITH A CARTOONISH LOOK TO THE STORE HERE AND THEIR


ANS: TILES FLOORING


ANS: AT LEAST 12 FEET HIGH CEILING


ANS: YES IT VERY BRIGHT AND MAKES IT EASY TO SURF THROUGH THE STORE


ANS: IS GIVES A FEEL OF A LIBRARY.


ANS: THE PEOPLE AROUND TALK IN WHISPERS


ANS: NO, THERE IS NO MUSIC PLAYED.


ANS: COLD


ANS: MODERATE


ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.


ANS: RIGHT AT THE MIDDLE OF THE STORE.


ANS: THE STORE HAD 4 TO 5 CC CAMERAS.


ANS: AT LEAST AN HOUR


ANS: IT DOES

PERSONNEL:


ANS: YOU ARE JUST HELPED WHEN NEEDED.




ANS: NOT REALLY


ANS: HAVE 3 SALES PEOPLE AND MANY CUSTOMERS EVERDAY


ANS: 20 TO 25 YEARS, ALL MEN




ANS: YES, THEY DO.


ANS: YES

PRODUCTS:


ANS: THE BEST SELLER BOOKS


ANS: YES, THE CENTRAL DISPLAY TABLE HAS ALL THE BEST SELLER BOOKS AND NEW ARRIVALS.




ANS: NEITHER, BY GENRES


ANS: NA


ANS: ALL THE DISPLAYED BELOW THE EYE LEVEL


ANS: KIDS GAMES




ANS: YES, THERE ARE PRICE WRITTEN ON EVERY BOOK.


ANS: YES, WE DO HAVE TOFFEES

CUSTOMERS:


ANS: ALONE PREFERABLY






ANS: 20 MINS


ANS: YES, THEY ARE..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS





STORE 5: HELIOS – A WATCH STORE

BEFORE YOU ENTER THE STORE:


ANS: YES IT DOES. IT HAS A, FEEL GOOD LOOK TO IT.


ANS: THE DOOR WAS CLOSED, WITH A PUSH TO OPEN TAG ON THE DOOR


ANS: IT WAS JUST A PRESENT FEELING


ANS: IT WAS EVIDENT ENOUGH SIGN BOARD WITH A STENCILED FONT OF JUST THE LETTER E OF HELIOS .IT HAS A SUN AS MNEMONIC. HELIOS HERE MEANS PERSONIFICATION OF SUN IN GREEK MYTHOLOGY.


ANS: IT SEEMS AS IF THE LOGO REFLECTS THE STORES IDENTITY.

ENVIRONMENT:


ANS: IT HAS ALL HALF WHITE (IVORY COLOUR ) ALL OVER GIVING IT A RICH LOOK TO THE STORES


ANS: IT HAS WHITE TILES WHICH ADD UP TO THE LOOK OF THE STORE MAKING THE ENVIRONMENT SUBTLE.


ANS: IT HAS FALSE ROOFING WITH CURVED ARCS CUTTING THROUGH THE EDGES AND HAS SMALL LIGHTS PLACED, WHERE EVER NECESSARY.


ANS: EACH SET OF BRAND(WATCH) IS PERFECTLY ARRANGED IN THE SHELF AND IS LIGHTED PERFECTLY AND NO LIGHT REFLECTIONS WHERE SET ON THE WATCH AND IT DOES NOT DISTRACT THE EYE RATHER GIVE A FEEL GOOD LOOK.


ANS: WAS SUBTLE AND PLEASANT AND ROYAL


ANS: AS DESCRIBED ABOVE IT WAS GIVING IT A FEEL GOOD LOOK , BY GIVING A PROPER LIGHTING AND NOT DISTURBING THE EYES VIEW.


ANS: THE MUSIC WAS SMOOTH BUT NOT A MUSIC WHICH SUITED THE AMBIANCE THOUGH, BUT IT DINT DISTRACT THE CUSTOMERS FOR THE MOTTO OF WHICH THEY ENTERED THE STORE.


ANS: NEITHER COLD NOR WARM


ANS: SPARSE


ANS: DINT SMELL ANY DISTINCTIVE SMELL.


ANS: IT LOCATED IN THE MIDDLE OF THE STORE.


ANS: THE STORE HAD 4 CC CAMERAS 2 IN THE BOTTOM AND 2 ON THE FIRST FLOOR.




ANS: IT DOES

PERSONNEL:


ANS: WE WHERE ATTENDED BY THE SALES PERSON , THE MINUTE WE ENTERED THE STORE .




ANS: THE DIFFERENCE WAS IN THE APPROACH THEY DEAL WITH EACH CUSTOMER ACCORDING TO AGE AND THEIR REQUIREMENT AND THE CUSTOMER PHYSIC


ANS: THEY 2 SALES MEN AND ONE STORE MANAGER THE RATIO OF SALES PEOPLE TO CUSTOMER WAS 1:2.


ANS: 2 MEN (ONE SALES MAN AND A STORE MANAGER) AND ONE FEMALE (SALES WOMEN).




ANS: YES, THEY DO. A WHITE SHIRT WITH BLACK BLAZER AND TROUSER.


ANS: YES, THEY WHERE WELL DRESSED AND WHERE MATCHING THE STORES IMAGE.

PRODUCTS:


ANS:AS IT IS A WATCH STORE THE PRODUCT WHICH WE NOTICE IS A WATCH BUT MY EYES SYMMETRICALLY LET TO THE FLOW OF THE STORE


ANS: NO, THEY DON’T HAVE A CENTRAL DISPLAY TABLE , AS IT WAS A WATCH STORE WHICH HAD VARIOUS BRANDS AND THEY DINT HAVE TO EMPHASIS ON ANY ONE COLLECTION BUT HAD EACH SECTION FOR EACH BRAND.


ANS: IT WAS LOCATED WITH ALL THE OTHER WATCHES. IT HAD NO PARTICULAR SECTION. AS MENTIONED BEFORE EACH BAND WAS SEGREGATED SEPARATELY.


ANS: NEITHER , BY BRAND


ANS: FREE SAMPLES NO, DEMONSTRATIONS PIECES YES


ANS: NOTHING DIFFERENT. EVERY ROW WAS SYMMETRIC


ANS: NOTING IN PARTICULAR


ANS:IT WATCHES RANGED FROM 4000 RS TO 3,00,000 ( I.E. 70$ TO 7000$)


ANS: NO, BUT THE SALE PERSON DID HELPS US KNOW THE PRICE



CUSTOMERS:


ANS: WITH FRIENDS AND SIBLINGS


ANS: 20 TO 25 YEARS


ANS: NOT REALLY, EVERYONE HAD THEIR OWN BRAND OR RAGE OF WATCHES THEY LOOKED FOR.


ANS: MIN 20 MINIMUM


ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS


ANS: FIFTY PERCENT OF THE PEOPLE HAD A MOTTO GET TO THE STORES


ANS: TWENTY FIVE PERCENT OF THE TOTAL CUSTOMER VISITED PER DAY, PURCHASE THE PRODUCTS IN THE STORE.

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Are you paying attention by Simmi Iyer