APEEJAY STYA UNIVERSITY

TOPIC : BACK PACK

PRESENTED BY: KANISHKA DUBEY

MAYUR BANSAL

SHAMBHAVI

BACK PACKIntroductionWe are trying to design a product that will be a backpack having• Backpack with massager• Front panel for writing pad and laptop holder• Umbrella to protect people from rain and Sun rays• Rain cover provided at bottom of the Backpack.

Problem statement

• Need of backpack which reduces back pain • Need of the next generation backpack.• Need of a backpack with more space.• Need of more stylish backpacks.• Need of backpack which can be used as a movable laptop support. • Need of backpack which protect us from rain and Sun rays.• Need of backpack having rain cover.

S.NO Customer Need Importance

1. Easy to write something while moving 3

2. More space and pockets 5

3. Easy to carry heavy load 5

4. Massager at the backside of backpack 4

5. Affordable price 5

6. More stylish and dirt-resistant color 4

7. Water proof 4

8. Attached umbrella to protect from rain n sun rays 3

9. Light weight 4

10. Heavy duty ZIP with good strong teeth 4

Customer Need Statement

 

Mission Statement Mission statement: a backpack for the “Generation Next”

Customer needs statementCustomer statement Interpreted need

I sometimes need to write fast while moving. The backpack is used as a movable disc.

I hate it when there is no place for my food. The backpack with more space and pockets.

I feel backache of overburden load. The backpack easy to carry.

My back is always hurting me when I walk more distance with my bag.

The backpack as a massager.

I will not buy it if it is over ₹1500. The backpack with affordable price.

It is a waste money to buy a new bag after every 6 months.

The backpack made of durable un scratched material.

Want to have more style and colourful. The backpack with colourful style.

Product Sketches