Bassel Al Najjari portfolio

Bassel Al NajjariSenior Creative / Conceptualizer

[email protected]+974 6613 4230

Personal Information

Date Of Birth: 16/05/1977Current Address: Doha, Qatar

Languages

English: Fluent, Arabic: Native

Education

2000: Fine Arts Bachelors Degree, Interior Architecture, Damascus University, Syria

Profile:

A Senior Creative with more than Twelve years of experience within multinational agencies in the Gulf region, covering multiple creative domains such as Large Scale High Profile Events, Brand Development, art direction, and 3D and Spatial Design.

In my current role as Head of Creative Division, my expertise cover concept generation, client liaison, set and production design, venue and spatial branding, production follow up, collateral material design & art direction, production supervision, guiding and supervising junior designers. Major Projects undertaken so far in chronological order include but not limited to the following events:

Qapco Club Launch Event, Doha, 2013ADLQ Launch Event ( Design & Production support to David Atkins Enterprise ), Doha, 2012Qapco LDPE3 Launch Event, Doha, 2012Roza Hassad Launch Event, Doha, 2012Qatar University Graduation, Doha 2011Aljazeera TV 15th Anniversary, Doha, 2011The Asian Football cup Draw Event, Doha, 2010The Asian Cup Mascots Launch Event, Doha, 2010Qatar Football Association QFA Awards, Doha, 2011Arab Museum of Modern Art ( Mathaf ) Launch Event, Doha, 2010Weill Cornell Graduation Ceremony, Doha, 2010Qatar Marine Festival, Doha, 2010Etihad Airways Bejing Route Launch, Abu Dhabi, 2008Etihad Airways Moscow Route Launch, Abu Dhabi, 2008Al Naboodah Brand Launch Event, Dubai, 2005Al Fahim Brand Launch Event, Abu Dhabi 2005Abu Dhabi Terminals & Abu Dhabi Ports Launch Event, Abu Dhabi, 2006Qatar National Bank (QNB Al Islami ) Launch Event, Doha, 2005

-Concept generation / art direction of TV Commercials, Documentaries and corporate Videos for clients such as QNB, Abu Dhabi Ports Authority, and Al Nabooda group, in addition to art direction for several live events Video content.

-Branding and corporate identity creation and visual development for various regional clients Such as:QNB ( Qatar National Bank ), Mubadala, Abu Dhabi Ports, Abu Dhabi Terminals, Al Fahim GroupAl Naboodah, amongst other.



Main Skills & Expertise

-Strong Traditional Artistic Skills, sketching, Painting, and illustration-Methodological and creative approach, big picture strategic thinking-Strong Concept generation and theme development skills-Client liaison and Creative Presentation-Spatial design and 3D visualization -Graphic design and print production-Branding and visual Identity development-Photography ( Architechtural, Landscape, Portraiture, Corporate, Events )

Computer Skills:

An avid user on the following softwares, on both Mac and PC Platforms:Autodesk MayaAdobe Design Suite (Photoshop, Illustrator, Indesign)Alias Sketch Book ProAdobe Lightroom ( Photography Development & Retouching )In addition to very strong traditional and digital painting and sketching skills.

Employment History :

NOV 2009 - presentQVISION (Qatar Vision ) Doha - QatarHead Of Creative Division

QVISION is one of Qatar’s most successful Events companies in Qatar, with a history of almost 20 years of large scale productions, ss the 15th asian games in Doha opening and closing ceremonies, the 17th gulf cup opening ceremony, WISE conference, amongst many other prestigious events.

My role as creative head covers concept generation, set and production design, venue branding, production follow up, Client liaison, collateral material design and production follow up, in addition to guiding and supervising junior graphic designers.

JAN 2007 - DEC 2008Protec (Production Technology) Dubai - UAE Senior Creative

Protec is one of the biggest live production and events companies in the Middle East, with an extensive list of clients and artist’s and a portfolio of world class productions.

my role as a Senior Creative was to reflect the client’s brief and requirements by creating a consist-ent and exciting show experience, whereby the elements of set design, multimedia content and print come together to provide a consistent event experience

Key Responsibilities: Show concept initiation and development, Set Design and art direction, Motion graphics concept generation and creation, and event collateral design, art direction, and production follow up.



JUL 2004 - DEC 2006Zaman Branding, Dubai - UAE Senior Creative / Creative producer

As a Sr. creative at a branding agency my role was to communicate brands through different mediums; Live events, TV Commercials, brand collateral, maintaining the Brand’s feel and tone, mainly in charge of Motion graphics and video production, creatively and as a producer.

Major projects include Conceptualizing, storyboarding and art directing various TV Commercials, art directing and producing two corporate films, and designing the corporate identify for prestigious clients such as Mubadala, Abu Dhabi Ports, Dia TV

Also participated in several events as a senior designer, content producer

Nov 1998 - Apr 2004TBZ International, Damascus-SyriaSenior Graphic Designer / Illustrator

TBZ is a BTL Cartoons and illustration orientated agency, working at TBZ was a very good founda-tion as it required technical skills such as manual air brush, digital painting, and 3D visualization.

To View Samples of my portfolio please proceed through the following pages.

Al Jazeera 15th Anniversary, Doha-2011

Client: Al Jazeera Network

Client: Qatar University

Qatar University Graduation, 2011

The Asian Football Cup Mascots Launch Photos, Doha-2011, Concept development, Set design, Venue branding.

Client: The Asian Football Association - Qatar Sports Local Organizing Committee

The Asian Football Cup Mascots Launch, Doha-2011, Concept presentation, displaying the show set design and show progression.


Client: QFA, Qatar Football Association Awards

QFA Awards, Doha 2011, Concept development, Set Design and visualization, Venue Branding Design.

The Asian Cup Draw Event, Doha 2010, Concept development, Set Design and visualization, Venue Branding Design.


The Asian Cup Draw Event, Doha 2010, Concept development, Set Design and visualization, Venue Branding Design.



The Asian Cup Draw Event, Doha 2010, Alternative Concept

Client: QMA, Mathaf, Arab Museum for Modern

Mathaf Launch, Doha 2010, Launch event Functions and build up photos

Client: QMA, Mathaf, Arab Museum for Modern

Mathaf Launch, Doha 2010, Launch event design visuals

The Asian Football Cup Entertainment Fan Zone, Concept & layout development, Design and visualization.


The Asian Football Cup Entertainment Fan Zone, Concept development, Design and visualization.


Future Capitals. Set design, visual identity development, Content development,3D visualization.

Client: GLT

Project: Future Capitals

Future Capitals, a world summit on future changes and responsibilites, with ten international capitals partici-pating in the debate.

work scheme:

Event visual ID development (LOGO), Visual Style.Themed Set DesignSponsors Pavilions Design

King Faisal International Prize 30th Anniversary 2008, complete show development, rebranding, and themed set design

Etihad Airways Annual Conference at the Emirates Palace, Abu Dhabi, 2008, Concept development, Content development.

Etihad Airways Annual Conference 2008

Etihad Airways Annual Bejieng route launch, AD 2008, Concept, Set Design & Content development.

Abu Dhabi Financial Center Launch Concept, 2007

Lexus VIP tent, Lexus Launch, Oman

World Summit on Innovation 2007, Set Design, indoor and outdoor

QNB Modular ATM Stand

Client: Qatar National Bank ( QNB )

Doha, 2005

Breif: Design a modular ATM Stand

that can change size depending on

the venue.

Theme: Solid, corporate, and

flexible, the size of the stand can

be adjusted from 3x3 to 6x6 m by

adding extra elemrnts, a practical

Solution for a stand with multiple

uses.

Track

Table

Emierates Motor Company ( EMC ), The all new Mercedes S class launch, Concept

WWF Arena, Kuwait, 2008, Concept.

TV COMMERCIALS

Alfahim group is sponsoring Motor X programme on Abu Dhabi TV to create awareness of their new corporate identity.

Alfahim is the mother company of EMC, the exclusive dealer for many presti-gious car, manufacturers in Abu Dhabi such as Mercedes Benz, Fiat, and Jeep.

The approach is to incorporate the logo in the scene, taking advantage of the similarity in color between the icon and the Race track lines, whereby the track lines ultimately transform into the shape of the icon, introduceing the group’s coprporate identity.

Treatment:

corporate identity launch.

Alfahim TVC Concept, Story board, and treatment, 10’

QNB Charity Campaign

TVC Concept, Story board, and treatment, 30’

Treatment:

Raise awareness of QNB’s charity campaign, the campaign’s visual signature is QNB’s Red arrow, which will also feature in the press ads, and on the shirts of the bank’s staff during the campaign.

The approach is to show how QNB charity brings hope and happiness to the life of it's compatriots, it’s about a lonely girl, reflecting, she gets inspired by a buzzing butterfly that ultimately lands on her shirt, which makes the girl feel amused and happy, the butterfly turns out to be the QNB red arrow, the symbol of the QNB charity campaign.

QNB TVC: Concept, Story board, 3D Animation and compositing, 10’

Gulf Cup sponsorship

Ramadan Greeting, Corporate launch.

Treatment:

incorporating the bank’s corporate colors in the symbols of ramadan, we follow the transitions of the elementsfrom the dome’s crescent to the crescent shaped greeting phrase, ending with corprateidentity of the new bank.

QNB TVC: Concept, Story board, 3D Animation and compositing, 30’

QNB is launching a new division for islamic banking services, the bank would like greet it’s clients on the occasion of the arrival of the holy month, Ramadan.

QNB TVC: Concept and Story board, 30’

40th anniversary

it’s the bank’s 40’th anniversary, and benefiting from the mark’s four arrows, the approach is to remind the Qatari nationals of key moments in their history in the last four decades, by showing thumbnails of each decade that seqeuentialy form a pixelated arrow, ultimately we end up having the banks mark, whereby each decade is presented by an arrow, it’s like looking back at the history of Qatar through the eyes of the bank, as we were participating in writing our history, we were also maturing and growing, a mutual relationship of support and growth.

Treatment:

Empower

Discover Guide

Inspire

Client: Supreme Education CouncilAnnual education simposium, Hiwar

SEC TVC: Concept, Story board, 3D Animation and compositing, 20’

The Ad Campaign The TVC

Building on the ad campaign, a TV Commercial is required to support the campaign and raise awarness of the event.

Brief

Aldar Gulf Cup TVC: Buiding the nation concept and story board development

Client: ALDARGulf Cup Sponsorship

B R A N D I N G

QVISION PRODUCTIONS

147 Al Waab Street - PO Box 5757, Doha, Qatar

Tel: 974 447 6660 - Fax: 974 447 5550

[email protected]

Event Management - Production Design - Lighting Design - Video Production - Sound Design - Pyrotechnique - Equipment Hire

Bassel�Al�NajjariHead of Creative Division

147 Al Waab StreetPO Box 5757 Doha - QatarTel: 974 447 6660

Fax: 974 447 5550Email: [email protected]

QVISION Brand visual development, Logo design, stationary

QVISION Productions

QVISION Productions

QVISION Website concept, Treatment, and animation

Bina’ Corporate Identity

P.O.Box 25688 Tel: 550 4788 Fax: 45689456 e-mail, [email protected]

Ahmad HalabiSales managerMobile: +971 50 1234567

Corporate Identity, Bina’Real state and construction company.

Bina In Arabic means construction, the rational was to to breakdown the arabic word’s letters and then re -put them together in a way that resembles the construction process.

www.al tai f .com

Altaif is a governmental companythat services, maintains and developstechnological solutions and studies inauto motive industry.

Altaif services vary through a number of desciplines and industries and that’s where the name came from which meansSpectrum.

The approach was to create a colorful identity, maintaing the industrial and technological side to it.

The colorful gear represents the differentindustries, while the white axis represents the precision and accuracy.

Mubadala, Abu Dhabi government.Client:

Altaif corporate identity Project:

identity rationale:

The logo is based on the geometric shape of the soccer ball where the intersection of the patches create an Arabic ornament.

The interconnected lines signify the unity and combination of Arab players across all Arab nations.

The green color has been chosen as an analogy of the football field.

The identity is classic and modern in order to retain its permanency as the official Arab Cup of Nation identity.

Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.



Abu Dhabi Ports Company

Abu Dhabi Terminals

-The rings create a “Olympic” dynamism

-The rings dissecting each other separates yet unifies the Women and Men's participation into one event

-UAE colours have been integrated into the Logo to represent pride and taking ownership of the event

-An element of motion has been added to create excitement and a sense of achievement

17th Asian Senior Women’s & 37th Asian Senior Men’s

Weightlifting Championship

17th Asian Senior Women’s & 37th Asian Senior Men’s

Weightlifting Championship

Asian Weightlifting Championship, Dubai 2005

Asian Weightlifting Championship, Dubai 2005

Booklets Design for the first Qatar Marine Festival

Qatar Marine Festival

Creative Interior Design, CID

ILLUSTRATION & 3D

Illustrations, Sketches, and 3D renderings

hsurb ria launaMhsurb ria launaMDigital Painting Digital Painting Digital Painting


0306

02







T H A N K Y O U