Embed Size (px)
DESCRIPTION
Presentation by Arjan Haring of Science Rockstars. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl Amsterdam.
Citation preview
1
HOW TECHNOLOGYCAN INFLUENCEBEHAVIOR
2
@trenti
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
2
3
We combine behavioral science and technology to create next level marketing solutions.
SCIENCE ROCKSTARS
Data driven, Human Obsessed
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
3
4
We combine behavioral science and technology to create next level marketing solutions.
SCIENCE ROCKSTARS
DATA DRIVEN,
HUMAN OBSESSED
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
4
We combine behavioral science and technology to create next level marketing solutions.
55
“Companies that combine algorithms, an
understanding of customer decision-making, and
the ability to use data will be the companies that
succeed.”
MIT Professor of Marketing John R. Hauser
62
Put Persuasion to Practice
7
POP QUIZ: PERSUASION ON BOOKING.COM
8
PERSUASION WORKS…
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
9
SO WHICH STRATEGY TO USE?
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
Product
10
Not everybody obeys the laws of social proof
11
There are people thatquestion authority
12
People are different, but luckily consistently so
13 1818
Some people obey authority
14 1818
Some people are a sucker for scarcity
15 1818
Some people like to follow the herd
16 1818
Some people like to follow the herd
17 1818
Some people like to follow the herd
18 1818
Some people like to follow the herd
19 55
Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science.
More Sales by Science
20 55
Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science.
More Sales by Science
2121
“Companies that combine algorithms, an
understanding of customer decision-making, and
the ability to use data will be the companies that
succeed.”
MIT Professor of Marketing John R. Hauser
22 3232
You were bored by:Arjan [email protected]: +31 (0)6 185 29366@DopestScience
With love from:Sint Antoniesbreestraat 161011 HB Amsterdam@sciencerockstar+31 (0)20 717 39 49
Thank you.
![ASME IX [Compatibiliteitsmodus] - lasgroepzuid.com · Het geheim van het gebruik van de ASME IX Arjan Roza Arjan Roza Lastechniek BV Arjan@Rozalastechniek.nl Arjan Roza 11‐03‐2013](https://img.pdfslide.net/doc/110x75/5b1957317f8b9a1e258ca92f/asme-ix-compatibiliteitsmodus-het-geheim-van-het-gebruik-van-de-asme-ix.jpg)
