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Presentation of Froukje Sleeswijk Visser. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl, Amsterdam.
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designing for the everyday lives of people
behavior design AMS // Froukje Sleeswijk Visser //
[email protected] www.studiolab.io.tudelft.nl/sleeswijkvisser
contextmapping!(Sleeswijk Visser et al, 2005)
contextmapping
!(Sanders & Stappers, 2008)
rule 1: research in context of everyday life
rule 2: people are experts of their own experiences
rule 3: ask about the past before asking about the future
rule 3: ask about the past before asking about the future
!(Sanders, 2001)
rule 1: research in context of everyday life rule 2: people are experts of their own experiencesrule 3: ask about the past before asking about the future
contextmapping
case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !
case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !
recruitment !
sensitizing !
interviews !
interviews !
analysis !
personas !
personas !
customer journeys !
customer journeys !
customer journeys !
principles !
design & build !
design & build & test
contextmapping with Marktplaats
• fruitful combination of qual & quant user research • behaviour insights are based on motivations, not on technologies • research & design & development teams work together in quick cycles
designing for the everyday lives of people
thanks!!
