RESPONSIVE DESIGN: BEYOND THE SCREENCreating interactives that are location, time, preference and skill responsive

BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS Museum of the American Indian

1. Who are they? (Audience)Example: Pekarik/Mogel IPOP Types

Main Persona: _____________________________________________________________________

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Top Goals: _____________________________________________________________________

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Attraction:

2. How do they want it? (Format)Example: La Invencion Concreta Website & Rijksmuseum Website

Focusing on the specific format they prefer receiving new information. One example might be viewing

images as opposed to text, another might be viewing it via a tablet as opposed to a projection.

Idea Person: Likes to read

People Person: Attracted to personal and emotional connection

Object Person: Loves to look at artifacts and their descriptions

Physical Person: Likes to do things

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What format:

Technology supplied by: Accessibility:

Dwell Time:

Language Localization:

< 1Minute

3-5Minutes

5+Minutes

1-3Minutes

Museum’s Visitor’s Both ADA Vision Hearing Autistic

Choose Toggle Respond

#BEYONDTHESCREEN

3. When do they want it? (Time & Location)Example: Dallas Museum of Art, Foursquare, FieldTrip, PumaTrak, iBeacon

Allowing visitors to experience something on their own time. This could mean dwell time (how long they

spend at a specific piece) or what time of day they want to interact with something.

At what point:

What Technology:

Infrastructure:

LED/Infrared Triangulation

Radio Frequency

Bluetooth Low Energy / Beacons

Node Systems

WiFi Slam

2. What do they want? (Content)Songza, Despicable Me: Minion Rush, Smithsonian Jorney Maps

Individually curating o�erings based on specific preferences

Preferences, Skills, Interests, & Motivations

><BEFORE AFTER

Location-based Technologies:

Check-ins

Push Notifications

Comment Aggregators

Other

Parent and small child Adolescent Adult Older Adult

#BEYONDTHESCREEN