Big Data Co. Dashboard Redesign

BIG DATA COMPANYSign Up Flow and Dashboard Redesign

Designed by: Candace Majedi

Friday, November 1, 13

PROJECT SCOPE

• Big Data Co. (to remain unnamed) is a new kind of research company in Beta that empowers shoppers to own and monetize their data safely.

• Users connect their credit or debit cards and allow tracking of their shopping transactions in exchange for monetary or other value.

•We were tasked to redesign their consumer dashboard and sign up flow in preparation for their company launch.


KEY METRICS

• Reduce questions about transactions and rewards

• Increase referrals

• Reduce confusion around disconnected cards


Sign Up Flow Error Handling

New User ResearchVeteran User Research

Everyday Use


USER RESEARCH


VETERAN VS NEW USERSVeteran New Users

Earning 1% 0.1%

Value Worthwhile Unclear

Skepticism Low High

Expectations Low High

Confusion Medium High

Overall Feeling Content Disappointed

TargetFriday, November 1, 13

WHAT POTENTIAL USERS LIKE ABOUT BIG DATA CO.

Uncluttered Look

Automated Transaction History

Business Idea


3 OVERARCHING ISSUESLack of Transparency

Information Overload

Term Ambiguity/Inconsistency


IDEATION | SKETCHING | ITERATING


SIGN UP FLOW


MAKE ME FEEL SECURE!


SIGN UP FLOW

1. Put value proposition front and center 2. This “waiting” feature ads credibility that membership is a selective process

3. Tell them the reason they are being sent to their email

4. Inline indicators convey extra layer of security before the user can move on

5.”Begin Data Collection” conveys why they need to set up a card. The following text and bank logo eases fears around

fraud

6. Include the payout method in the initial sign up process


DASHBOARD


HOW CAN I EARN MORE MONEY?


Users Desire for Clarity and Opportunities

Business Complexities and Restrictions

Dashboard Design Goal


CURRENT DESIGN


FINAL DESIGN


DESIGN OUTCOME

•No one looked for FAQ’s to answer any questions about transactions or rewards or dates

•New Users felt comfortable completing the sign up flow without questions

• Users could clearly see that making a referral, adding a card, or taking a survey could earn them money

•Overall positive impression of Big Data Co. is a company that is honest, upfront and modern

Our design did even more than it set out to do.


PROTOTYPE

http://share.axure.com/XJRV00


