Black Hat SEO: Unethical Practice in SEO Sydney

Black Hat SEO: Unethical Practice in SEO Sydney

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SEO Sydney experts have a variety of SEO strategies up in their sleeves. Some of the strategies they use are ethical (which is white hat), while some are unethical (black hat). If you have kept touch with the news of Google’s last two algorithms updates, (Google Panda and Google Penguin), you will know why they come into being: Google has seen a lot of spammy content among the search results, and they blame it on the specialist who are using black hat techniques. But what is black hat anyway?


For the benefit of those who are learning search engine optimisation (SEO), black hat SEO refers to unethical optimisation practices, prohibited methods and techniques employed by SEO practitioners to attain higher search engine rankings. This is the easiest way to rank higher in Google but also the faster way to get banned. If you are still learning SEO, I advised that you should not do that.


How did black hat come into use? Long ago, it used to be legitimate, but legitimate as it used to be, many abusive specialists used it to spread poor quality and duplicated content all over the Web and proliferate spam. Black hat techniques are the easiest way to spread spam and poor quality content. Google had enough of this, learning that online users do not get the information they want.


To get rid of anything that is spam and poor and to provide users with the highest level of search engine results, the banned unethical optimisation means by introducing Panda and Penguin. Black hat looks easy but it only offers short-term benefits. If you optimise your website using such techniques, your website will only offer your visitors a poor user-friendly experience. It goes against the rules and regulations of search engines.


Keyword Stuffing

Black hat specialists tend to overuse keywords and phrases. They would squeeze targeted keywords and phrases (even their variations) into a page’s content or articles with no regards at all. Unethical specialists do this to grab the attention of the spider bots or web crawlers (in the case of Google, Googlebot) whose duties are to discover new and updated content to be added to the search engine index.


With an article overstuffed with over used keywords and phrases, the resulting copy or content will become gibberish and with poor value.

Content should be of good quality always so they can make sense to the readers. Observe a good keyword density of one keyword or phrase per 100 words. Your content should be for your users, not for the search engines.


Unrelated Keywords in the Content

Black hatters also tend to force unrelated keywords in the content, for instance, adding the keyword “underground tank removal” in an article about asbestos-related health conditions or keywords about


Sure the spider bots will be able to pick up your article, but it will not keep your readers for long. If your content is wholly unrelated to what they are searching for, they will readily drop you like hot potato. This kind of practice has been long very rampant, even in blog commenting and link building.


I suggest that you stay focused on the topics that you are writing about. Stay true to your topic and boost your content writing expertise. Post or comment on relevant sites.


No matter how Google tries its best to purge spam in the Internet, black hatters will always find ways to achieve their unethical goals. It is harmless though, but it’s not doing SEO Sydney any good. It is just only litter the Web with poor quality information. Heck, black hat is always here to stay.