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BLOGGERS + BRANDS Speaking the Secret Language of Lasting Collaborations Julianne Taylor Founder + Creative Director Courtney Allison Founder + Creative Director

Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

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Page 1: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

BLOGGERS+

BRANDSSpeaking the Secret Language

of Lasting Collaborations

Julianne TaylorFounder + Creative Director

Courtney AllisonFounder + Creative Director

Page 2: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

92%Of consumers are

more likely to purchase via a peer to peer

recommendation over an ad.

Page 3: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

83%Of companies use

social media to boost brand awareness.

Page 4: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

COLLABORATIONETIQUETTEGET NOTICED. WITHOUT BEING ANNOYING.

Page 5: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

GET READY. WORK ON YOU.

Content is king Grow readership Improve metrics

Become a polite stalker.

Page 6: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

Send a love letter. WHO you are

WHAT you offer

WHY it matters to them

Allow for flexibility

Don’t underestimate the power of your pitch.

Page 7: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

They said YES! Put it in writing

Be Organized OVER deliver

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Style It Challenge 2015 Winner

Mandy Rye

Page 10: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

Kristin Cadwallader of Bliss at Home

Style It Challenge 2016 Winner

Page 11: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

Calling it Home’s

One Room Challenge

Paige Minear

Page 12: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

Get Your Foot in the Door

Don’t be afraid of working on a collaboration that isn’t your dream job right away.

Page 13: Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

Baby steps are good.

A smaller scale collaboration

can lead to a dream job.

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Be the 1 in 150 MillionStand Out. Be Professional. Relationships are key.

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Focus on your strengths & hone them to perfection.

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Do more than is askedand expected.

The DoorOpened…

Now What?

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Securing Long-Term

CollaborationsBe passionate about the brands you are working with.

Show them your long-term value and why they should continue to work with YOU.

ALWAYS put your best out there. Your content is your portfolio.