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BLOGGERS+
BRANDSSpeaking the Secret Language
of Lasting Collaborations
Julianne TaylorFounder + Creative Director
Courtney AllisonFounder + Creative Director
92%Of consumers are
more likely to purchase via a peer to peer
recommendation over an ad.
83%Of companies use
social media to boost brand awareness.
COLLABORATIONETIQUETTEGET NOTICED. WITHOUT BEING ANNOYING.
GET READY. WORK ON YOU.
Content is king Grow readership Improve metrics
Become a polite stalker.
Send a love letter. WHO you are
WHAT you offer
WHY it matters to them
Allow for flexibility
Don’t underestimate the power of your pitch.
They said YES! Put it in writing
Be Organized OVER deliver
Style It Challenge 2015 Winner
Mandy Rye
Kristin Cadwallader of Bliss at Home
Style It Challenge 2016 Winner
Calling it Home’s
One Room Challenge
Paige Minear
Get Your Foot in the Door
Don’t be afraid of working on a collaboration that isn’t your dream job right away.
Baby steps are good.
A smaller scale collaboration
can lead to a dream job.
14
Be the 1 in 150 MillionStand Out. Be Professional. Relationships are key.
16
Focus on your strengths & hone them to perfection.
15
Do more than is askedand expected.
The DoorOpened…
Now What?
17
Securing Long-Term
CollaborationsBe passionate about the brands you are working with.
Show them your long-term value and why they should continue to work with YOU.
ALWAYS put your best out there. Your content is your portfolio.