BLOGGINGAT PINE COVE

WHAT IS A BLOG?» weBLOG

» Web = the Internet

» Log = “A regular or systematic

record of incidents or observations.”

THERE’S…MOM BLOGS, TECH BLOGS,

TEEN BLOGS, CORPORATE BLOGS

NEWS BLOGS, PHOTO BLOGS

VIDEO BLOGS, LINK BLOGS,…

MY DEFINITION:Blogging is a method of publishing content to

the web that is incremental, time-oriented,

and allows subscription.

INCREMENTAL» Short, non-exhaustive in some way.

» Convenient amount of content.

» More like a page or a chapter than a book.

» Live to post another day.

TIME-ORIENTED» Posted regularly - daily, weekly, monthly

» Date of each post is shown

» Newest content first

SUBSCRIBABLE» Receive updates passively

» RSS - displayable by other sites or software

» Subscribe by e-mail

BLOGGING PLATFORMS

vs. FACEBOOK,TWITTER» Longer posts - more content» More multi-media (video, photos, audio)» Visual design (brand, personality, creativity)» Integration & technical capabilities» More public & less public» Can be more professional, formal

PINE COVE BLOGSThe “Official” Ones

BENEFITS OF BLOGS(and microsites)

EMPOWER PC STAFF» Content Management System (CMS)

» Easy to post content

» Efficient, direct process

QUICK, NIMBLE COMMUNICATION

PROMOTES INTERACTION

EASY FOR USERS TO FOLLOW

KEEPS PINECOVE.COMFOCUSED, USABLE

BLOG SEO BENEFITS» Robots love WordPress

» Good SEO is easier with a CMS

PC.COM SEO BENEFITS» Robots love back links

» Good back links are hard to get

GOOD BACK LINKS

VISUAL DESIGN FREEDOM» Pinecove.com needs to be visually

consistent.

» Tailor the look to fit the content and the audience.

» More like our approach to print and video design.

PERSON-CENTRIC vs.COMPANY-CENTRIC

BENEFITS OF APERSON-CENTRIC BLOG

MINISTRY IMPACT» People connect more easily with people

» Writer’s life validates the content

» Content is more focused on the user’s areas of interest.

WIDER AUDIENCE» Blogger’s circle of influence» Non-PC subscribers» Attract new people to Pine Cove

MONETIZATION» Ads

» Affiliate links

» Okay on someone’s blog

» Tacky on Pinecove.com

BEST OF BOTH WORLDS» Blogs.pinecove.com

» Aggregate of all PC blogs

» Promote this at camp

THAT’S ALL.