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Design thinking in everyday life
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Form follows Function. (Luis Sullivan, 1896)
Form follows Meaning. (Reinhart Butter, 1989)
Lacie ‘petite key’ by
5.5 designers
Shujoy Chakraborty
Ph.D (Design), M.Des, B.Arch
design thinking | design research | product innovation
Presented to
Living in a designed society
Wake up to design everday Experience design
everywhere
Walk through designed
streets
Study in designed universities
Above: EPFL Zurich, Switzerland
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Living in a designed society
Use designed spaces Use designed services
Above: BikeMi, bike sharing
Milano
Experience designed systems
Above: Milan (Italy) Metro- yellow line
Experience designed
systems
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Living in an un-designed society
Walk through un designed
streets
Study in un-designed universities
Above: IIT- Delhi
Eat un-designed food
Eat in un-designed restaurants
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Living in an un-designed society
Experience un-designed services
Experience un-designed shopping
Above: MotherDairy outlet
Accept un-designed products
Above: wheelchair in Ahmedabad
airport
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Standardisation in a designed society
For each service a standardised icon
Consistent usage of colors and fonts
Consistent usage across locations
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
User experience becomes intuitiveConsistent indication for every street
All important city layers are indicated
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Non-standardisation in an un-designed society
Critical services are non-uniformly
indicated
Improvisation ‘jugaad’ is accepted No clearity of communication
Concept of iconography is weak
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Non-standardisation in an un-designed society
Improvisation ‘jugaad’ is accepted
Above: Ahmedabad airport
Emergency indications are poorly
designed
Above: 2° AC compartment- Indian
Railways
Life threatening warnings illegible
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Non-standardisation in an un-designed society
Problem runs even into manufactured
products
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Clearity of form and communication
1° generation Bajaj pulsar
2002
3° generation Bajaj pulsar
2013
4° generation Bajaj pulsar
2014
Simple and clear product
communication
Complexity increases,
clearity reduces
Highly conflicted,
confused, and incoherent
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Too much detailing
Over detailing leads to
confusion
Cartoonish proportions
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Lack of resolution
Ill resolved forms
Ill resolved geometry
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
‘Hard vs Soft’ spaces
Un-designed is ‘Hard’
2° A.C. Indian Railways
designed is ‘Soft’
Treno di notte- Trenitalia (Italy)
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Sensitivity to details
Thought out details lead to consistency
reducing stress on the user
Inconsistent details lead to stress on the
user
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Sensitivity to consistency
Systemic level design leads to
consistency
Sensitivity to consistency
Logo Digital identity
Smart cardPhysical identity
Sensitivity to consistency
Piecemeal design leads to inconsistency
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Sensitivity to simplicity
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Do not use conflicting
fonts and colors
Use large fonts and
coordinated colors
Sensitivity to information
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Metro map of ATM service Milan- all facilties are
indicated
Metro map of DMRC service Delhi- no facilties are
indicated
Sensitivity to usability
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
lack of usability Thought given to usability
Sensitivity to Design
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Rubbish bin Plastic chair Ice-cream brick
Sensitivity to packaging
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Quality packaging
communicates trust
(olive oil €4)
Usability increases
pleasure
(spices€2 each)
All critical information present
(chicken €3)
Sensitivity to packaging
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Material selection is important
(bottle €2)
Graphics are important
(spaghetti €1)
Protection is important
(6 eggs €2)
Sensitivity to clearity
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Too much information
No heirarchy
Structure and layer the information
Clear heirarchy
Make functions visible
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Do not hide the obvious and basics
Above: 3 step operartion to remove a
contact
Consider symmetry and simplicity
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Proper use of geometry is
important
Don’t introduce unknown symbols
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Do not hide critical functionality behind arbitary icons
Critical functionality should be clearly mapped and visible
Reduce is not always simple
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Less is not always better Google page 2014
Google page 2004
Reduce is not always clear
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Iconography should be recognisable Too much reduction can take away clearity
Reduce can be archetypical
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Icons should communicate clarity of thought and purpose
Affordance
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Flat design shouldn’t take away from affordance
Consistency
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Consistency is critical for everyday use
Above: Android 3.3
Consistency is critical for everyday use
Above: Android 4.2
Further Reading
Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
Laws of Simplicity- John Maeda Emotional Design- Donald Norman
design thinking | design research | product innovation
Delhi | Milan
Sound logic behind great design.
Disclaimer: All content in this document is copyrighted intellectual property of DesignLogic India.