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Cómo crear libros impresos extraordinarios
h d lThad McIlroyTheFutureofPublishing.comSan Francisco & Vancouver
Foros del Libro, BogotáApril 30, 2015
BookishnessThe Future of the Book
h d lThad McIlroyTheFutureofPublishing.comSan Francisco & Vancouver
Foros del Libro, BogotáApril 30, 2015
A bit about me...
I’m a book publisher (4 companies) I’m an author (15 books) I m an author (15 books) I’m a technologist (30 years)
TheFutureofPublishing.com
My New 2015 Books
Bookishness on my Blog
Outline
Thinking about “AND” How to make a print book and an How to make a print book and an
ebook complement each other “Bookishness” is about MAGIC Bookishness is about MAGIC A whole bunch of examples How to be a Bookish publisher
Proviso
Three types of publishing: trade, professional, textbook
This session is focused on trade books for a broad readershipfor a broad readership
Professional books are presumed to be immune to beauty: wrongbe immune to beauty: wrong
Textbooks do follow a different code
The Future of PublishingThe 9th LawThe 9 LawBlack + white thinking is anathema to appreciating change.
Change is not either/or. It’s and.
See my “Laws of the Future of Publishing”: http://thefutureofpublishing.com/the-laws-of-the-future-of-publishing/
The Book Battle is Over:Two WinnersTwo Winners
Ebooks are going to co-exist with printed books for the foreseeable future
How do you make the most of each opportunity?pp y
This session concerns making the most of the print opportunitymost of the print opportunity
Why Print?
The Print Tradition is Still Strong
Fernando Botero, detail
Bookishness is all About Manufacturing Magic in PrintManufacturing Magic in Print
Let’s Look at Some ExamplesLet s Look at Some Examples
Covers that Jump
The Yellow WorldAlbert Espinosa, 2012
Tartamudo, Animal Extinto Editorial
Storybooksy
The Invention of Hugo Cabret is a 550-page book that is not a exactly a novel, not quite a picture book not really apicture book, not really a graphic novel, or a flip book or a movie, but abook or a movie, but a combination of all these things.
FromThe Invention ofHugo CabretHugo Cabretby Brian Selznick
Miss Peregrine’s Home
TypographyTypography
1968
Trim & BindTrim & Bind
Trim Size
Trim: Deckled Edges
Trim: Coloring
“Those of you who have seen my book, whatever you think of its contents, will probably agree that it is a beautiful object.”
li h S f di—Julian Barnes: The Sense of an Ending
Beauty is its Own Reward
I Wonder by Marian BantjesI Wonder by Marian Bantjes
Tree of Codes
Jonathan Safran Foer, Tree of Codes, 2010, ,
Educational Titles
The Autobiography of Mark Twain Published by the University of Published by the University of
California Press Now in its Third Volume Now in its Third Volume Availalable online for free, but from
the archi esthe archives An enormous bestseller
Biblioteca Nacional de Colombia
What are the most beautiful books in your collection?books in your collection?
How were they printed?How were they printed?
H ld d d hHow would you reproduced them today?
Print Interactivity?
P d ti S ifi tiProduction Specifications:A Taxonomy of Bookishness
Binding• Cover material – cloth, paper
Paper• Paper – Interior – Weight
• Paper covers – weight, laminate• Embossing and stamping• End sheets
g• Paper – Interior – Style, i.e. rag,
spotted, etc.• Paper – Interior – Color • End sheets
• Binding – Side sewn, Smyth Sewn, Double Fan adhesive, Oversewn
Paper Interior Color• Paper – Interior – Inks• Glossy stock for photographs
Folded sheet for maps etc Oversewn• Folded sheet for maps, etc.
The difficulty for book publishers
Book production is a specialty• The largest publishers have full-time g p
print buyers
But you can be trainedy The printer is your friend, not your
over-priced supplierover priced supplier
The Economics of Print
Since desktop publishingThe cost of creative -75%The cost of creative 75%The cost of prepress -85%
Since on-press automationThe cost of print -30%
Summary
Don’t leave print on auto-pilot Planning starts with the author Planning starts with the author The physical & digital must interact
with one anotherwith one another If you can dream it, China can produce it Supercharge print production
Thank [email protected]
Resources
Bookmaking: Editing, Design, Production, Marshall Lee, Norton, 2004
The All New Print Production Handbook David Bann The All New Print Production Handbook, David Bann, RotoVision SA, 2006
Book Production, Adrian Bullock, Routledge, 2012g XBITS (Book Manufacturing User Group)
The Case of Textbook Publishing
Well-established design rules The student is not the customer, it is The student is not the customer, it is
the teacher/professor, the school or the governmentthe government
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