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Brandi Kinard fa102b Professor Klinkowstein
Institute for the Future’s Report:Dispatch from the Future of Sanitation - 1st Global Toilet Business Innovation Summit
Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & QuoraExcerpt
Bringing companies together to flush out the untapped business opportunities in toilets
Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & QuoraQuora Question
Why aren’t public restrooms commonly part of city infrastructure?
Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & QuoraExcerpt from Answer to Question
“Anything that is fully open to the public must be prepared to accommodate the city’s worst people doing the worst things in it.”
Brandi Kinard fa102b Professor Klinkowstein
Draft Service DescriptionService Proposal
Launch a global business strategy to help people find clean public restrooms.
Brandi Kinard fa102b Professor Klinkowstein
Customer Journey MapAudience
Users:General PublicDog WalkersProviders:Commercial business ownersAdministrators:Freelance Janitors
Brandi Kinard fa102b Professor Klinkowstein
Customer Journey MapAbout the Product
Bringing people on board with the vision of redesigning city infrastructure for the sake of sanitation and easy traveling.
Brandi Kinard fa102b Professor Klinkowstein
Customer Journey MapEncountering the Product On-Line
Consideration:Ratings and reviews; social network advertising; Use:Reserving the location; using the navigation mapPost-Use:Provide commentary/ratings; using the navigation map