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BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE
Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur
www.icancreatethat.com@mariagosur
● Web Designer/Developer at Schoolcraft College
● Owner of Creative Seed creative group(formally I Can Create That)
● Co-founder of LivWel
● Human-Computer Interaction (HCI) student at the University of Michigan
MARIA GOSUR
WHAT WE WILL TALK ABOUTThe design process in a nutshell
Examples of deliverables
WHAT WILL NOT TALK ABOUTHow to create these deliverables
AGENDA
Page Layout • Posters • Brochures • Photography • IdentityGraphics • Video • Multimedia • Coding • User Interfaces
ADOBE DOES COOL DESIGN STUFF
(Icon Graphics: http://ikons.piotrkwiatkowski.co.uk)
THE DESIGN PROCESS
Project Discovery
Visual Design
Build & Integrate
Conclusion
THE DESIGN PROCESS
Project Discovery
Visual Design
Build & Integrate
Conclusion
Whoa!
Design is aboutSOLVING PROBLEMS
Designing without research is likegetting into a taxi and just saying,
“DRIVE.”
“
- Facebook Research
THE RIDE
@mariagosur(Damien Newman, 2006)
STORY
What happens when you get too excited about the destination?
STORY
STORY
@mariagosur
● We had a great team.● We had bias support.● We believed in our idea.● We were excited!
--but we jumped into the taxi and said “just drive”...
AFFINITY DIAGRAMS
AFFINITY DIAGRAMS● Patterns are seen.
● The problem isn’t adherence.
MAPS
MAPS
(Note: content is blurred from view)
www.livwel.co
We meet you where you’re at,and help get you to where you’re going.
LivWel
LivWel
OTHER EXAMPLES
PERSONAS
STYLE TILES● Color Palette● Textures● Patterns● Photography● Print Typography● Web Typography
(Note: content is blurred from view)
SITE MAPS
(Note: content is blurred from view)
● Main Navigations● Sub-Navigations● Converse Comments
INTERACTION MAPS
COMPARATIVE ANALYSIS
(UMSI 622 Group; Note: content is blurred from view)
--- F
eatu
res
---
--- Competitor Products/Services ---
DOCUMENTATION
● Design is about solving problems.
● Adobe can help you document your research toward this understanding.
● Have a workflow, create templates.
SUMMARY
BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE
Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur
www.icancreatethat.com@mariagosur
