Case history The Snoring and Sleep Website (Tony Aiello)

CaseHistory

Project The Snoring and Sleep Clinic

Company The Nose Clinic

Country UK

Sector Healthcare

Objective Patient and General Practioner Engagement

Introduction

The Nose Clinic, a private healthcare clinic specialising in

functional and cosmetic surgery to the nose, wanted to launch

a sub-brand to cater for people suffering from snoring and sleep

disorders. The brief was to create an interesting website which

would stand out from other snoring websites. Most competitors'

sites appear very similar to each other and somewhat

dishearteningly, almost always feature a disgruntled looking

partner. We wanted to create a web presence that focuses on the

benefits of treatment, so addressing the issues that sufferers and

their families typically face.



Country UK

Sector Healthcare


Design Rationale

We were very keen that the sufferers would be able to see and

relate to what it might be like, at long last, to get a decent night's

sleep. We developed the positioning 'Attaining Restful Sleep' to

describe the benefit of successful treatment.

We decided on a restful colour palate and positive images for

The Snoring and Sleep Clinic. The imagery also clearly links to both

the main Nose Clinic brand and sister sub-brand, rhinoplasty.co.uk.



Country UK

Sector Healthcare


Activity Digital Marketing, Web Creation

Engaging Patients

The design of the medical website also incorporated further

methods to engage the target audience. Our objective was to be

able to see the website from a potential snorer's (or a member

of his/her family's) point of view. Both design and copy was

sensitive to the needs and concerns of the target audience.

We concentrated on ways to address patient's problems.

This patient sensitive approach has helped to engage both

patients and GPs.



Country UK

Sector Healthcare



Engaging Patients

We designed the self-assessment snoring and sleep disorders

questionnaire to engage potential patients (and their families).

Key clinical questions were included.

Once completed, the questionnaire results are e-mailed back.

This has both encouraged further enquiry and facilitated

the initial consultation.



Country UK

Sector Healthcare



Interactive Patient Pathway

We designed an innovative, interactive patient pathway for the

new Snoring and Sleep Clinic’s website to encourage engagement

of the target audience. This pathway allows for the

communication of complex information in an interactive and easy

to digest form. All treatment options are fully described for

prospective patients, as they roll over each section of the diagram

and learn what options may be relevant to them. One can drill

down into quite detailed information about specific procedures

and treatments. The ground-breaking pathway provides both

patients and GPs with important information.



Country UK

Sector Healthcare



the snoring and sleep clinic

Before

After

Snoring

Obstructive Sleep Apnoea Syndrome (OSAS)

Upper Airway Resistance Syndrome (UARS)

Consultation

Sleep Testing

Treatments

Home

What Causes Snoring?

You and Your Snoring

Assess Your Snoring

Your Expectations

Your Consultation

Your Diagnosis

Journey to Restful Sleep

Patient Stories

Your Questions

Patient Advisory Board

Our Team

Media

Links

Contact Us

Throat Surgery

Uvulopalatoplasty (U3P)

This procedure can also be

performed using a local

anaesthetic. It reduces

snoring by reshaping the

soft palate. It also may take

about half an hour.

Throat Surgery

Surgery

<< Back More >>


The diagrams we created for this new medical marketing website

allows prospective patients to clearly see how surgery and other

treatment options are undertaken and how they may be of benefit.



Country UK

Sector Healthcare




The Patient Pathway was named ‘The Journey To Restful Sleep’,

in line with treatments previously designed for The Nose Clinic

and Rhinoplasty.co.uk. The medical illustrations are clear, simple

and informative.

We focused on ease of navigation, so that the website is both

simple to use and easy to understand. This enables the

prospective patient to navigate around ‘The Journey to Restful

Sleep’ in order to see which type of treatment (surgical and

non-surgical) is of relevance to them.



Country UK

Sector Healthcare




To make the pathway as comprehensive as possible, non-surgical

treatments were also covered.



Country UK

Sector Healthcare



Tony AielloEmail [email protected]

07985 023165

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